Contested definitions of digital agri-food system transformation: A webpage and network analysis

This article explores how digital agri-food system transformations are framed and by whom. To answer these questions, we searched for webpages linked to Twitter and by Google that describe the role of emerging digital technologies in agri-food systems. From these, we characterize three framings of t...

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Main Author: Evan D. G. Fraser
Format: Article
Language:English
Published: Intellect 2023-04-01
Series:International Journal of Food Design
Subjects:
Online Access:https://intellectdiscover.com/content/journals/10.1386/ijfd_00050_1
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author Evan D. G. Fraser
author_facet Evan D. G. Fraser
author_sort Evan D. G. Fraser
collection DOAJ
description This article explores how digital agri-food system transformations are framed and by whom. To answer these questions, we searched for webpages linked to Twitter and by Google that describe the role of emerging digital technologies in agri-food systems. From these, we characterize three framings of transformation. The first framing proposes that digital tools make farms optimally productive. A second framing emphasizes inequities in access to digital tools and increased farmer participation in tech development. A third framing highlights how technology creates more traceable agri-food systems. We then conducted a social network analysis of webpage authors, finding three network clusters. The largest centres on intergovernmental and international development organizations that typically promote the first and third framings. The second framing is mostly promoted by academic and civil society actors and was least common across webpages, suggesting that digital agriculture trajectories may overlook farmer autonomy and agency. Framings vary in the degree of transformation they promote and their consideration of smaller-scale farms’ needs. We suggest that digital agri-food system transformation efforts are more diverse than typically described in the literature. We recommend public and private actors work with academics and civil society organizations to enhance farmer inclusion in designing novel transformative approaches.
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spelling doaj.art-0b67c6122454455d9270a2721193c52a2023-06-27T10:02:52ZengIntellectInternational Journal of Food Design2056-65222056-65302023-04-0181356010.1386/ijfd_00050_1http://instance.metastore.ingenta.com/content/journals/ijfd/8/1Contested definitions of digital agri-food system transformation: A webpage and network analysisEvan D. G. Fraser0https://orcid.org/0000-0001-5124-488XISNI: 0000000419368198 University of GuelphThis article explores how digital agri-food system transformations are framed and by whom. To answer these questions, we searched for webpages linked to Twitter and by Google that describe the role of emerging digital technologies in agri-food systems. From these, we characterize three framings of transformation. The first framing proposes that digital tools make farms optimally productive. A second framing emphasizes inequities in access to digital tools and increased farmer participation in tech development. A third framing highlights how technology creates more traceable agri-food systems. We then conducted a social network analysis of webpage authors, finding three network clusters. The largest centres on intergovernmental and international development organizations that typically promote the first and third framings. The second framing is mostly promoted by academic and civil society actors and was least common across webpages, suggesting that digital agriculture trajectories may overlook farmer autonomy and agency. Framings vary in the degree of transformation they promote and their consideration of smaller-scale farms’ needs. We suggest that digital agri-food system transformation efforts are more diverse than typically described in the literature. We recommend public and private actors work with academics and civil society organizations to enhance farmer inclusion in designing novel transformative approaches.https://intellectdiscover.com/content/journals/10.1386/ijfd_00050_1social network analysisresilienceframing analysisfood systemsTwittersmart farming
spellingShingle Evan D. G. Fraser
Contested definitions of digital agri-food system transformation: A webpage and network analysis
International Journal of Food Design
social network analysis
resilience
framing analysis
food systems
Twitter
smart farming
title Contested definitions of digital agri-food system transformation: A webpage and network analysis
title_full Contested definitions of digital agri-food system transformation: A webpage and network analysis
title_fullStr Contested definitions of digital agri-food system transformation: A webpage and network analysis
title_full_unstemmed Contested definitions of digital agri-food system transformation: A webpage and network analysis
title_short Contested definitions of digital agri-food system transformation: A webpage and network analysis
title_sort contested definitions of digital agri food system transformation a webpage and network analysis
topic social network analysis
resilience
framing analysis
food systems
Twitter
smart farming
url https://intellectdiscover.com/content/journals/10.1386/ijfd_00050_1
work_keys_str_mv AT evandgfraser contesteddefinitionsofdigitalagrifoodsystemtransformationawebpageandnetworkanalysis