The Development Strategy of Soybean Agribusiness in PT Lentera Panen Mandiri
The aims of this study are to identify both internal and external factors of agribusiness in PT Lentera Panen Mandiri (PT LPM), map the company’s position, and determine its development strategy. Main data used in this study is primary data obtained from stakeholders of PT LPM by direct interview. S...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
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Universitas Gadjah Mada, Yogyakarta
2018-07-01
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| Series: | Agro Ekonomi |
| Subjects: | |
| Online Access: | https://jurnal.ugm.ac.id/jae/article/view/30506 |
| _version_ | 1797347929387696128 |
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| author | Dewi Nurpitasari Lestari Rahayu Waluyati Jangkung Handoyo Mulyo |
| author_facet | Dewi Nurpitasari Lestari Rahayu Waluyati Jangkung Handoyo Mulyo |
| author_sort | Dewi Nurpitasari |
| collection | DOAJ |
| description | The aims of this study are to identify both internal and external factors of agribusiness in PT Lentera Panen Mandiri (PT LPM), map the company’s position, and determine its development strategy. Main data used in this study is primary data obtained from stakeholders of PT LPM by direct interview. Strength, Weakness, Opportunity and Threat (SWOT) of soybean agribusiness in PT LPM were identified in this study and followed by determining the company’s position using SWOT diagram. Alternative srategies were derived from the SWOT matrix and prioritized using Quantitative Strategies Planning Matrix (QSPM) analysis. The results of this study identified 5 strengths, 7 weaknesses, 9 opportunities, and 6 threaths with the highest factors consisted as "company's commitment to supervise and foster farmers and suppliers", "is time-consuming sorting process and potency of mixed between rice and soybean", "opportunity to increase the productivity of soybean at farmer level ", and "uncommit suppliers to supply only from areas that have been approved by the company" respectively. Based on the SWOT diagram, soybean agribussiness in PT LPM positioned in Quadrant I, which mean that the company should apply Agressive Strategy or Strength – Opportunity (S-O) strategy. Based on the SWOT Matrix, 5 alternative of S-O strategies were derived. Based on the QSPM analysis, strategy for guarding and coaching farmers through patnership scheme is the first priority with Total Attarctive Score (TAS) is 12.9. |
| first_indexed | 2024-03-08T11:56:01Z |
| format | Article |
| id | doaj.art-0b75ccf52afe4af585c19de61ad4fe6f |
| institution | Directory Open Access Journal |
| issn | 0215-8787 2541-1616 |
| language | English |
| last_indexed | 2024-03-08T11:56:01Z |
| publishDate | 2018-07-01 |
| publisher | Universitas Gadjah Mada, Yogyakarta |
| record_format | Article |
| series | Agro Ekonomi |
| spelling | doaj.art-0b75ccf52afe4af585c19de61ad4fe6f2024-01-24T03:51:37ZengUniversitas Gadjah Mada, YogyakartaAgro Ekonomi0215-87872541-16162018-07-01291324810.22146/ae.3050621596The Development Strategy of Soybean Agribusiness in PT Lentera Panen MandiriDewi Nurpitasari0Lestari Rahayu Waluyati1Jangkung Handoyo Mulyo2Master of Agribusiness Management Universitas Gadjah MadaDepartement of Agricultural Socio-Economic Universitas Gadjah MadaDepartement of Agricultural Socio-Economic Universitas Gadjah MadaThe aims of this study are to identify both internal and external factors of agribusiness in PT Lentera Panen Mandiri (PT LPM), map the company’s position, and determine its development strategy. Main data used in this study is primary data obtained from stakeholders of PT LPM by direct interview. Strength, Weakness, Opportunity and Threat (SWOT) of soybean agribusiness in PT LPM were identified in this study and followed by determining the company’s position using SWOT diagram. Alternative srategies were derived from the SWOT matrix and prioritized using Quantitative Strategies Planning Matrix (QSPM) analysis. The results of this study identified 5 strengths, 7 weaknesses, 9 opportunities, and 6 threaths with the highest factors consisted as "company's commitment to supervise and foster farmers and suppliers", "is time-consuming sorting process and potency of mixed between rice and soybean", "opportunity to increase the productivity of soybean at farmer level ", and "uncommit suppliers to supply only from areas that have been approved by the company" respectively. Based on the SWOT diagram, soybean agribussiness in PT LPM positioned in Quadrant I, which mean that the company should apply Agressive Strategy or Strength – Opportunity (S-O) strategy. Based on the SWOT Matrix, 5 alternative of S-O strategies were derived. Based on the QSPM analysis, strategy for guarding and coaching farmers through patnership scheme is the first priority with Total Attarctive Score (TAS) is 12.9.https://jurnal.ugm.ac.id/jae/article/view/30506soybean, strategy, swot, qspm |
| spellingShingle | Dewi Nurpitasari Lestari Rahayu Waluyati Jangkung Handoyo Mulyo The Development Strategy of Soybean Agribusiness in PT Lentera Panen Mandiri Agro Ekonomi soybean, strategy, swot, qspm |
| title | The Development Strategy of Soybean Agribusiness in PT Lentera Panen Mandiri |
| title_full | The Development Strategy of Soybean Agribusiness in PT Lentera Panen Mandiri |
| title_fullStr | The Development Strategy of Soybean Agribusiness in PT Lentera Panen Mandiri |
| title_full_unstemmed | The Development Strategy of Soybean Agribusiness in PT Lentera Panen Mandiri |
| title_short | The Development Strategy of Soybean Agribusiness in PT Lentera Panen Mandiri |
| title_sort | development strategy of soybean agribusiness in pt lentera panen mandiri |
| topic | soybean, strategy, swot, qspm |
| url | https://jurnal.ugm.ac.id/jae/article/view/30506 |
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