Marketing everything and theming sameness: Urban destination marketing in contemporary Europe
This paper reviews the academic and practitioner literature on urban destination marketing, suggesting that it contains within it a dominant paradigm which the author characterises as 'the theory of marketing competitive advantage'. As such, this theory requires towns and cities to differe...
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| Format: | Article |
| Language: | English |
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Visoka turistička škola strukovnih studija, Beograd
2014-01-01
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| Series: | Turističko Poslovanje |
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| Online Access: | http://scindeks-clanci.ceon.rs/data/pdf/0354-3099/2014/0354-30991413047H.pdf |
