COMPETITIVE STRATEGY MODEL FOR PURBALINGGA BATIK
Batik Purbaling ga has a promising role to increase society’s welfare in Purbalingga. This study aims at investigating the problems of and formulating a competitive strategy for Purbalingga Batik, using an Analytical Hierarchy Process. It uses Strength, Weaknesses, Opportunities and Threats and Qu...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Universitas Islam Indonesia
2011-09-01
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| Series: | Economic Journal of Emerging Markets |
| Online Access: | https://journal.uii.ac.id/JEP/article/view/2304 |
| _version_ | 1811240627834191872 |
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| author | Suliyanto Suliyanto Siti Zulaikha Wulandari Weni Novandari |
| author_facet | Suliyanto Suliyanto Siti Zulaikha Wulandari Weni Novandari |
| author_sort | Suliyanto Suliyanto |
| collection | DOAJ |
| description |
Batik Purbaling
ga has a promising role to increase society’s welfare in Purbalingga. This study
aims at investigating the problems of and formulating a competitive strategy for Purbalingga Batik,
using an Analytical Hierarchy Process. It uses Strength, Weaknesses, Opportunities and Threats
and Quantitative Strategic Planning Matrix to formulate a competitive strategy for Purbalingga Batik.
It finds that the operational factor, human resources, marketing, financial and business environment
are constraints to the formulating process, with operational factor as the dominant one. It
suggests that the Strength-Opportunity is the appropriate tool to develop a competitive strategy for
Purbalingga Batik.
Keywords: Competitive strategy, analytical hierarchy process, quantitative strategic planning matrix,
purbalingga batik
JEL classification numbers: D21, D22
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| first_indexed | 2024-04-12T13:23:33Z |
| format | Article |
| id | doaj.art-0b8a08d24828431ba706d13d5169d49c |
| institution | Directory Open Access Journal |
| issn | 2086-3128 2502-180X |
| language | English |
| last_indexed | 2024-04-12T13:23:33Z |
| publishDate | 2011-09-01 |
| publisher | Universitas Islam Indonesia |
| record_format | Article |
| series | Economic Journal of Emerging Markets |
| spelling | doaj.art-0b8a08d24828431ba706d13d5169d49c2022-12-22T03:31:24ZengUniversitas Islam IndonesiaEconomic Journal of Emerging Markets2086-31282502-180X2011-09-0122COMPETITIVE STRATEGY MODEL FOR PURBALINGGA BATIKSuliyanto SuliyantoSiti Zulaikha WulandariWeni Novandari Batik Purbaling ga has a promising role to increase society’s welfare in Purbalingga. This study aims at investigating the problems of and formulating a competitive strategy for Purbalingga Batik, using an Analytical Hierarchy Process. It uses Strength, Weaknesses, Opportunities and Threats and Quantitative Strategic Planning Matrix to formulate a competitive strategy for Purbalingga Batik. It finds that the operational factor, human resources, marketing, financial and business environment are constraints to the formulating process, with operational factor as the dominant one. It suggests that the Strength-Opportunity is the appropriate tool to develop a competitive strategy for Purbalingga Batik. Keywords: Competitive strategy, analytical hierarchy process, quantitative strategic planning matrix, purbalingga batik JEL classification numbers: D21, D22 https://journal.uii.ac.id/JEP/article/view/2304 |
| spellingShingle | Suliyanto Suliyanto Siti Zulaikha Wulandari Weni Novandari COMPETITIVE STRATEGY MODEL FOR PURBALINGGA BATIK Economic Journal of Emerging Markets |
| title | COMPETITIVE STRATEGY MODEL FOR PURBALINGGA BATIK |
| title_full | COMPETITIVE STRATEGY MODEL FOR PURBALINGGA BATIK |
| title_fullStr | COMPETITIVE STRATEGY MODEL FOR PURBALINGGA BATIK |
| title_full_unstemmed | COMPETITIVE STRATEGY MODEL FOR PURBALINGGA BATIK |
| title_short | COMPETITIVE STRATEGY MODEL FOR PURBALINGGA BATIK |
| title_sort | competitive strategy model for purbalingga batik |
| url | https://journal.uii.ac.id/JEP/article/view/2304 |
| work_keys_str_mv | AT suliyantosuliyanto competitivestrategymodelforpurbalinggabatik AT sitizulaikhawulandari competitivestrategymodelforpurbalinggabatik AT weninovandari competitivestrategymodelforpurbalinggabatik |