Sociomaterial Practices: Challenges in Developing a Virtual Business Community Platform in Agriculture
Virtual business communities (VBC) are virtual networks of people who share common interests and comprise online software platforms that enables the fast exchange of information, collaboration and business interactions. From 2011 to 2015, we developed a design science research to create a VBC platfo...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
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Associação Nacional de Pós-Graduação e Pesquisa em Administração (ANPAD)
2017-07-01
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| Series: | BAR: Brazilian Administration Review |
| Subjects: | |
| Online Access: | http://www.anpad.org.br/periodicos/arq_pdf/a_1806.pdf |
| _version_ | 1797965735504379904 |
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| author | Norberto Hoppen Amarolinda da Costa Zanela Klein Eduardo Henrique Rigoni |
| author_facet | Norberto Hoppen Amarolinda da Costa Zanela Klein Eduardo Henrique Rigoni |
| author_sort | Norberto Hoppen |
| collection | DOAJ |
| description | Virtual business communities (VBC) are virtual networks of people who share common interests and comprise online software platforms that enables the fast exchange of information, collaboration and business interactions. From 2011 to 2015, we developed a design science research to create a VBC platform for an agricultural cluster of flower growers in the South of Brazil. The goal of this platform was to help to structure and strengthen this cluster by bringing together buyers and sellers while fostering cooperation to boost cluster competitiveness and economic development in the region. However, a number of challenges surfaced during the process, which led to a failure in the VBC platform’s diffusion. We adopted a sociomaterial perspective based on the mangle of practice concept (Pickering, 1993) to investigate this failure, by analyzing the key challenges involved in developing a VBC platform in an agricultural context. As its main result, this paper reveals the mangling process during the design and application of the VBC platform and details the different instances of tuning between the participants and the technology. We observed resistance and factors that weakened cooperation and resulted in a lack of governance rules, which are key to the success of a VBC platform. |
| first_indexed | 2024-04-11T02:04:21Z |
| format | Article |
| id | doaj.art-0b97059ca3ff40da8591157a386ab29b |
| institution | Directory Open Access Journal |
| issn | 1807-7692 |
| language | English |
| last_indexed | 2024-04-11T02:04:21Z |
| publishDate | 2017-07-01 |
| publisher | Associação Nacional de Pós-Graduação e Pesquisa em Administração (ANPAD) |
| record_format | Article |
| series | BAR: Brazilian Administration Review |
| spelling | doaj.art-0b97059ca3ff40da8591157a386ab29b2023-01-03T03:21:49ZengAssociação Nacional de Pós-Graduação e Pesquisa em Administração (ANPAD)BAR: Brazilian Administration Review1807-76922017-07-01142e17000610.1590/1807-7692bar2017170006Sociomaterial Practices: Challenges in Developing a Virtual Business Community Platform in AgricultureNorberto Hoppen0Amarolinda da Costa Zanela Klein1Eduardo Henrique Rigoni2Universidade do Vale do Rio dos SinosUniversidade do Vale do Rio dos SinosUniversidade do Vale do Rio dos SinosVirtual business communities (VBC) are virtual networks of people who share common interests and comprise online software platforms that enables the fast exchange of information, collaboration and business interactions. From 2011 to 2015, we developed a design science research to create a VBC platform for an agricultural cluster of flower growers in the South of Brazil. The goal of this platform was to help to structure and strengthen this cluster by bringing together buyers and sellers while fostering cooperation to boost cluster competitiveness and economic development in the region. However, a number of challenges surfaced during the process, which led to a failure in the VBC platform’s diffusion. We adopted a sociomaterial perspective based on the mangle of practice concept (Pickering, 1993) to investigate this failure, by analyzing the key challenges involved in developing a VBC platform in an agricultural context. As its main result, this paper reveals the mangling process during the design and application of the VBC platform and details the different instances of tuning between the participants and the technology. We observed resistance and factors that weakened cooperation and resulted in a lack of governance rules, which are key to the success of a VBC platform.http://www.anpad.org.br/periodicos/arq_pdf/a_1806.pdfvirtual business communitiesmangle of practiceICT adoptionagriculturedesign science research |
| spellingShingle | Norberto Hoppen Amarolinda da Costa Zanela Klein Eduardo Henrique Rigoni Sociomaterial Practices: Challenges in Developing a Virtual Business Community Platform in Agriculture BAR: Brazilian Administration Review virtual business communities mangle of practice ICT adoption agriculture design science research |
| title | Sociomaterial Practices: Challenges in Developing a Virtual Business Community Platform in Agriculture |
| title_full | Sociomaterial Practices: Challenges in Developing a Virtual Business Community Platform in Agriculture |
| title_fullStr | Sociomaterial Practices: Challenges in Developing a Virtual Business Community Platform in Agriculture |
| title_full_unstemmed | Sociomaterial Practices: Challenges in Developing a Virtual Business Community Platform in Agriculture |
| title_short | Sociomaterial Practices: Challenges in Developing a Virtual Business Community Platform in Agriculture |
| title_sort | sociomaterial practices challenges in developing a virtual business community platform in agriculture |
| topic | virtual business communities mangle of practice ICT adoption agriculture design science research |
| url | http://www.anpad.org.br/periodicos/arq_pdf/a_1806.pdf |
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