The Potential Development of Betawi Culinary as an Ecotourism Product in Jakarta
The aims of this research were to rebuild the existence of Betawi culinary. The objectives of this research were representing the values of socio-cultural of Betawi culinary, determining the aspects of supply and demand, and developing strategies to improve Betawi culinary potential as an ecotourism...
| Main Author: | |
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| Format: | Article |
| Language: | English |
| Published: |
Bina Nusantara University
2016-11-01
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| Series: | Binus Business Review |
| Subjects: | |
| Online Access: | https://journal.binus.ac.id/index.php/BBR/article/view/1532 |
| _version_ | 1827838815258017792 |
|---|---|
| author | Dhian Tyas Untari |
| author_facet | Dhian Tyas Untari |
| author_sort | Dhian Tyas Untari |
| collection | DOAJ |
| description | The aims of this research were to rebuild the existence of Betawi culinary. The objectives of this research were representing the values of socio-cultural of Betawi culinary, determining the aspects of supply and demand, and developing strategies to improve Betawi culinary potential as an ecotourism products. The research consists method consists of three stages. Those were representation test, market test, and arranging alternatives strategic. The results show that to improve Betawi culinary as the ecotourism products in Jakarta; it can be done with a series of strategies, classified into three classifications. Those are market penetration, market development, and product development. The result is expected to be a reference to the development of Betawi culinary ecotourism
as one of the products in Jakarta. |
| first_indexed | 2024-03-12T07:11:49Z |
| format | Article |
| id | doaj.art-0bcef7ee2bb844948502dbceb8d3a18b |
| institution | Directory Open Access Journal |
| issn | 2087-1228 2476-9053 |
| language | English |
| last_indexed | 2024-03-12T07:11:49Z |
| publishDate | 2016-11-01 |
| publisher | Bina Nusantara University |
| record_format | Article |
| series | Binus Business Review |
| spelling | doaj.art-0bcef7ee2bb844948502dbceb8d3a18b2023-09-02T23:02:36ZengBina Nusantara UniversityBinus Business Review2087-12282476-90532016-11-017327528010.21512/bbr.v7i3.15321548The Potential Development of Betawi Culinary as an Ecotourism Product in JakartaDhian Tyas Untari0Indraprasta PGRI UniversityThe aims of this research were to rebuild the existence of Betawi culinary. The objectives of this research were representing the values of socio-cultural of Betawi culinary, determining the aspects of supply and demand, and developing strategies to improve Betawi culinary potential as an ecotourism products. The research consists method consists of three stages. Those were representation test, market test, and arranging alternatives strategic. The results show that to improve Betawi culinary as the ecotourism products in Jakarta; it can be done with a series of strategies, classified into three classifications. Those are market penetration, market development, and product development. The result is expected to be a reference to the development of Betawi culinary ecotourism as one of the products in Jakarta.https://journal.binus.ac.id/index.php/BBR/article/view/1532potential development, Betawi culinary, ecotourism product |
| spellingShingle | Dhian Tyas Untari The Potential Development of Betawi Culinary as an Ecotourism Product in Jakarta Binus Business Review potential development, Betawi culinary, ecotourism product |
| title | The Potential Development of Betawi Culinary as an Ecotourism Product in Jakarta |
| title_full | The Potential Development of Betawi Culinary as an Ecotourism Product in Jakarta |
| title_fullStr | The Potential Development of Betawi Culinary as an Ecotourism Product in Jakarta |
| title_full_unstemmed | The Potential Development of Betawi Culinary as an Ecotourism Product in Jakarta |
| title_short | The Potential Development of Betawi Culinary as an Ecotourism Product in Jakarta |
| title_sort | potential development of betawi culinary as an ecotourism product in jakarta |
| topic | potential development, Betawi culinary, ecotourism product |
| url | https://journal.binus.ac.id/index.php/BBR/article/view/1532 |
| work_keys_str_mv | AT dhiantyasuntari thepotentialdevelopmentofbetawiculinaryasanecotourismproductinjakarta AT dhiantyasuntari potentialdevelopmentofbetawiculinaryasanecotourismproductinjakarta |