Ergonomics of Human Choice
More than 100 years ago, Herbert A. Simon wrote the book “The sciences of the artificial” (1916) where he presented Economics as an artificial science. Even though back then the mainstream economics promoted the idea of <homo economicus>, Simon’s perspective of man was as one of an artificial...
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Sciendo
2020-12-01
|
| Series: | Studies in Business and Economics |
| Subjects: | |
| Online Access: | https://doi.org/10.2478/sbe-2020-0057 |
| _version_ | 1818754753067220992 |
|---|---|
| author | Camelia Ghiurca |
| author_facet | Camelia Ghiurca |
| author_sort | Camelia Ghiurca |
| collection | DOAJ |
| description | More than 100 years ago, Herbert A. Simon wrote the book “The sciences of the artificial” (1916) where he presented Economics as an artificial science. Even though back then the mainstream economics promoted the idea of <homo economicus>, Simon’s perspective of man was as one of an artificial system, characterized by a bounded rationality whose behavior depends on his inner and outer environment. Later, in the 70’s Daniel Kahneman and Amos Tversky investigated more on the limitation of human rationality and built, based on empirical studies, the maps of bounded rationality. Later, Richard H. Thaler introduced the concept of nudge, as a way to improve people’s choices by using the knowledge about their limited rationality and using it to direct their behavior in the direction in which they would have behaved if they were rational. |
| first_indexed | 2024-12-18T05:28:15Z |
| format | Article |
| id | doaj.art-0bdedc81cfaa4517b3dd29f977356024 |
| institution | Directory Open Access Journal |
| issn | 2344-5416 |
| language | English |
| last_indexed | 2024-12-18T05:28:15Z |
| publishDate | 2020-12-01 |
| publisher | Sciendo |
| record_format | Article |
| series | Studies in Business and Economics |
| spelling | doaj.art-0bdedc81cfaa4517b3dd29f9773560242022-12-21T21:19:30ZengSciendoStudies in Business and Economics2344-54162020-12-0115326126810.2478/sbe-2020-0057Ergonomics of Human ChoiceCamelia Ghiurca0Alexandru Ioan Cuza University Iaşi, RomaniaMore than 100 years ago, Herbert A. Simon wrote the book “The sciences of the artificial” (1916) where he presented Economics as an artificial science. Even though back then the mainstream economics promoted the idea of <homo economicus>, Simon’s perspective of man was as one of an artificial system, characterized by a bounded rationality whose behavior depends on his inner and outer environment. Later, in the 70’s Daniel Kahneman and Amos Tversky investigated more on the limitation of human rationality and built, based on empirical studies, the maps of bounded rationality. Later, Richard H. Thaler introduced the concept of nudge, as a way to improve people’s choices by using the knowledge about their limited rationality and using it to direct their behavior in the direction in which they would have behaved if they were rational.https://doi.org/10.2478/sbe-2020-0057human choicehuman behaviorbehavioral economicsbounded rationalityergonomics |
| spellingShingle | Camelia Ghiurca Ergonomics of Human Choice Studies in Business and Economics human choice human behavior behavioral economics bounded rationality ergonomics |
| title | Ergonomics of Human Choice |
| title_full | Ergonomics of Human Choice |
| title_fullStr | Ergonomics of Human Choice |
| title_full_unstemmed | Ergonomics of Human Choice |
| title_short | Ergonomics of Human Choice |
| title_sort | ergonomics of human choice |
| topic | human choice human behavior behavioral economics bounded rationality ergonomics |
| url | https://doi.org/10.2478/sbe-2020-0057 |
| work_keys_str_mv | AT cameliaghiurca ergonomicsofhumanchoice |