Flames and Viruses: Australian and Hungarian Media Representation of the Australian Bushfires and the COVID-19 Pandemic, A Case Study
This study addresses the difference in media coverage of the Australian bushfires and the pandemic, using an Australian and a Hungarian news site. After a frame analysis of text and imagery, a narration analysis was conducted. Our results provided evidence that crises were covered in different ways....
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
MDPI AG
2022-10-01
|
| Series: | Climate |
| Subjects: | |
| Online Access: | https://www.mdpi.com/2225-1154/10/11/163 |
| _version_ | 1797468617571303424 |
|---|---|
| author | Priszcilla Hafenscher Ferenc Jankó |
| author_facet | Priszcilla Hafenscher Ferenc Jankó |
| author_sort | Priszcilla Hafenscher |
| collection | DOAJ |
| description | This study addresses the difference in media coverage of the Australian bushfires and the pandemic, using an Australian and a Hungarian news site. After a frame analysis of text and imagery, a narration analysis was conducted. Our results provided evidence that crises were covered in different ways. For a distant news portal, it was an obvious option to use the bushfires in order to visualize climate change. In contrast, the bushfire–climate link has been a politicized subject in Australia for decades; hence, the exceptional bushfire season was also unable to get the issue on the agenda. Although the Australian news media in our sample strived to portray a crisis under control, when compared to the pandemic, it was not so effective. Therefore, localization is a major challenge for effective climate communication, where lessons from the pandemic, using more economic and social frames, could be helpful. |
| first_indexed | 2024-03-09T19:09:57Z |
| format | Article |
| id | doaj.art-0be486e8c3a64f199eb553087e8a3c2a |
| institution | Directory Open Access Journal |
| issn | 2225-1154 |
| language | English |
| last_indexed | 2024-03-09T19:09:57Z |
| publishDate | 2022-10-01 |
| publisher | MDPI AG |
| record_format | Article |
| series | Climate |
| spelling | doaj.art-0be486e8c3a64f199eb553087e8a3c2a2023-11-24T04:13:28ZengMDPI AGClimate2225-11542022-10-01101116310.3390/cli10110163Flames and Viruses: Australian and Hungarian Media Representation of the Australian Bushfires and the COVID-19 Pandemic, A Case StudyPriszcilla Hafenscher0Ferenc Jankó1Department of Human and Economic Geography, Eötvös Loránd University, Pázmány P. st. 1/c, H-1117 Budapest, HungaryDepartment of Human and Economic Geography, Eötvös Loránd University, Pázmány P. st. 1/c, H-1117 Budapest, HungaryThis study addresses the difference in media coverage of the Australian bushfires and the pandemic, using an Australian and a Hungarian news site. After a frame analysis of text and imagery, a narration analysis was conducted. Our results provided evidence that crises were covered in different ways. For a distant news portal, it was an obvious option to use the bushfires in order to visualize climate change. In contrast, the bushfire–climate link has been a politicized subject in Australia for decades; hence, the exceptional bushfire season was also unable to get the issue on the agenda. Although the Australian news media in our sample strived to portray a crisis under control, when compared to the pandemic, it was not so effective. Therefore, localization is a major challenge for effective climate communication, where lessons from the pandemic, using more economic and social frames, could be helpful.https://www.mdpi.com/2225-1154/10/11/163COVID-19 pandemicbushfireemergencyenvironmental communicationmedia coverageclimate change |
| spellingShingle | Priszcilla Hafenscher Ferenc Jankó Flames and Viruses: Australian and Hungarian Media Representation of the Australian Bushfires and the COVID-19 Pandemic, A Case Study Climate COVID-19 pandemic bushfire emergency environmental communication media coverage climate change |
| title | Flames and Viruses: Australian and Hungarian Media Representation of the Australian Bushfires and the COVID-19 Pandemic, A Case Study |
| title_full | Flames and Viruses: Australian and Hungarian Media Representation of the Australian Bushfires and the COVID-19 Pandemic, A Case Study |
| title_fullStr | Flames and Viruses: Australian and Hungarian Media Representation of the Australian Bushfires and the COVID-19 Pandemic, A Case Study |
| title_full_unstemmed | Flames and Viruses: Australian and Hungarian Media Representation of the Australian Bushfires and the COVID-19 Pandemic, A Case Study |
| title_short | Flames and Viruses: Australian and Hungarian Media Representation of the Australian Bushfires and the COVID-19 Pandemic, A Case Study |
| title_sort | flames and viruses australian and hungarian media representation of the australian bushfires and the covid 19 pandemic a case study |
| topic | COVID-19 pandemic bushfire emergency environmental communication media coverage climate change |
| url | https://www.mdpi.com/2225-1154/10/11/163 |
| work_keys_str_mv | AT priszcillahafenscher flamesandvirusesaustralianandhungarianmediarepresentationoftheaustralianbushfiresandthecovid19pandemicacasestudy AT ferencjanko flamesandvirusesaustralianandhungarianmediarepresentationoftheaustralianbushfiresandthecovid19pandemicacasestudy |