The impact of the COVID-19 pandemic on the shopping behaviour of customers of selected global brand marketing strategy
Research background: Research will highlight the impact of the COVID-19 pandemic on Mc Donald’s brand marketing strategy. In the research, we will analyze the internal and external environment of the global brand. We will find out how the current pandemic situation has affected the customer shopping...
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| Formato: | Artigo |
| Idioma: | English |
| Publicado em: |
EDP Sciences
2021-01-01
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| Colecção: | SHS Web of Conferences |
| Assuntos: | |
| Acesso em linha: | https://www.shs-conferences.org/articles/shsconf/pdf/2021/40/shsconf_glob2021_02020.pdf |