The merchant wears Konstanz. Creating the image of a successful businessman in the Crown of Aragon in the 15th century

The aim of this paper is to provide an accurate analysis of the fashion consumption of the Barcelonese merchant Joan de Torralba focusing on personal tastes and perception of self-identity. First, we will take into special consideration the luxury markets of the Crown of Aragon and the role played b...

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Main Author: María Viu Fandos
Format: Article
Language:deu
Published: Università di Napoli Federico II 2020-09-01
Series:Reti Medievali Rivista
Subjects:
Online Access:http://www.serena.unina.it/index.php/rm/article/view/6863
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author María Viu Fandos
author_facet María Viu Fandos
author_sort María Viu Fandos
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description The aim of this paper is to provide an accurate analysis of the fashion consumption of the Barcelonese merchant Joan de Torralba focusing on personal tastes and perception of self-identity. First, we will take into special consideration the luxury markets of the Crown of Aragon and the role played by Torralba and his equals stimulating a refined demand that was able to connect inland territories of the Crown with distant European markets. Secondly, we will concentrate on the merchant's fashion expenses and consumption patterns in a comparative perspective with his family and taking into account the international fashion context of the 15th century.
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spelling doaj.art-0bf68c7aca8244a9a4dcb4ab29ad1d982024-04-02T13:28:44ZdeuUniversità di Napoli Federico IIReti Medievali Rivista1593-22142020-09-0121228930610.6092/1593-2214/68636863The merchant wears Konstanz. Creating the image of a successful businessman in the Crown of Aragon in the 15th centuryMaría Viu Fandos0University of ZaragozaThe aim of this paper is to provide an accurate analysis of the fashion consumption of the Barcelonese merchant Joan de Torralba focusing on personal tastes and perception of self-identity. First, we will take into special consideration the luxury markets of the Crown of Aragon and the role played by Torralba and his equals stimulating a refined demand that was able to connect inland territories of the Crown with distant European markets. Secondly, we will concentrate on the merchant's fashion expenses and consumption patterns in a comparative perspective with his family and taking into account the international fashion context of the 15th century.http://www.serena.unina.it/index.php/rm/article/view/6863middle ages15th centurycrown of aragoneconomic historymerchantsfashionconsumptionidentity
spellingShingle María Viu Fandos
The merchant wears Konstanz. Creating the image of a successful businessman in the Crown of Aragon in the 15th century
Reti Medievali Rivista
middle ages
15th century
crown of aragon
economic history
merchants
fashion
consumption
identity
title The merchant wears Konstanz. Creating the image of a successful businessman in the Crown of Aragon in the 15th century
title_full The merchant wears Konstanz. Creating the image of a successful businessman in the Crown of Aragon in the 15th century
title_fullStr The merchant wears Konstanz. Creating the image of a successful businessman in the Crown of Aragon in the 15th century
title_full_unstemmed The merchant wears Konstanz. Creating the image of a successful businessman in the Crown of Aragon in the 15th century
title_short The merchant wears Konstanz. Creating the image of a successful businessman in the Crown of Aragon in the 15th century
title_sort merchant wears konstanz creating the image of a successful businessman in the crown of aragon in the 15th century
topic middle ages
15th century
crown of aragon
economic history
merchants
fashion
consumption
identity
url http://www.serena.unina.it/index.php/rm/article/view/6863
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