The relationship between organizational culture and public relations in business organizations
The study presents the results of the impact of organizational culture on public relations in business organizations. The data were obtained from a survey of 415 respondents from 93 companies in Serbia. The following statistical methods were used: descriptive statistics, correlation analysis, regres...
| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
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Vilnius Gediminas Technical University
2020-10-01
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| Series: | Journal of Business Economics and Management |
| Subjects: | |
| Online Access: | https://journals.vgtu.lt/index.php/JBEM/article/view/13377 |
| _version_ | 1818657799166492672 |
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| author | Edit Terek Stojanović Marko Vlahović Milan Nikolić Siniša Mitić Zoran Jovanović |
| author_facet | Edit Terek Stojanović Marko Vlahović Milan Nikolić Siniša Mitić Zoran Jovanović |
| author_sort | Edit Terek Stojanović |
| collection | DOAJ |
| description | The study presents the results of the impact of organizational culture on public relations in business organizations. The data were obtained from a survey of 415 respondents from 93 companies in Serbia. The following statistical methods were used: descriptive statistics, correlation analysis, regression analysis and hierarchical regression analysis. Some of the most important conclusions of the research follow: In most cases, the organizational culture dimensions have a statistically significant and positive influence on the communication models of public relations (CMPR) dimensions and the organization – public relations (OPR) dimensions; A favorable organizational culture (represented through the favorable values of the organizational culture dimensions) has a positive impact on two-way models of communication, especially the symmetrical model, as well as on most of the OPR dimensions. On the other hand, an unfavorable organizational culture encourages one-way communication and the organization’s orientation solely for its own benefit; The Power Distance dimension acts in contrast to the other dimensions of organizational culture: high power distance impedes two-way communication and promotes the utility of the company, all of which causes public distrust and dissatisfaction. |
| first_indexed | 2024-12-17T03:47:13Z |
| format | Article |
| id | doaj.art-0c03b85bc6894cd2b9b45b3f54d35fb5 |
| institution | Directory Open Access Journal |
| issn | 1611-1699 2029-4433 |
| language | English |
| last_indexed | 2024-12-17T03:47:13Z |
| publishDate | 2020-10-01 |
| publisher | Vilnius Gediminas Technical University |
| record_format | Article |
| series | Journal of Business Economics and Management |
| spelling | doaj.art-0c03b85bc6894cd2b9b45b3f54d35fb52022-12-21T22:04:51ZengVilnius Gediminas Technical UniversityJournal of Business Economics and Management1611-16992029-44332020-10-012161628164510.3846/jbem.2020.1337713377The relationship between organizational culture and public relations in business organizationsEdit Terek Stojanović0Marko Vlahović1Milan Nikolić2Siniša Mitić3Zoran Jovanović4Technical Faculty “Mihajlo Pupin”, University of Novi Sad, Zrenjanin, SerbiaTechnical Faculty “Mihajlo Pupin”, University of Novi Sad, Zrenjanin, SerbiaTechnical Faculty “Mihajlo Pupin”, University of Novi Sad, Zrenjanin, SerbiaFaculty of Technical Science, University of Novi Sad, Novi Sad, SerbiaBelgrade Faculty of Management in Zaječar, John Naisbitt University, Zaječar, SerbiaThe study presents the results of the impact of organizational culture on public relations in business organizations. The data were obtained from a survey of 415 respondents from 93 companies in Serbia. The following statistical methods were used: descriptive statistics, correlation analysis, regression analysis and hierarchical regression analysis. Some of the most important conclusions of the research follow: In most cases, the organizational culture dimensions have a statistically significant and positive influence on the communication models of public relations (CMPR) dimensions and the organization – public relations (OPR) dimensions; A favorable organizational culture (represented through the favorable values of the organizational culture dimensions) has a positive impact on two-way models of communication, especially the symmetrical model, as well as on most of the OPR dimensions. On the other hand, an unfavorable organizational culture encourages one-way communication and the organization’s orientation solely for its own benefit; The Power Distance dimension acts in contrast to the other dimensions of organizational culture: high power distance impedes two-way communication and promotes the utility of the company, all of which causes public distrust and dissatisfaction.https://journals.vgtu.lt/index.php/JBEM/article/view/13377organizational culturepublic relations modelsorganization – public relationshipsthe organization’s national originserbia |
| spellingShingle | Edit Terek Stojanović Marko Vlahović Milan Nikolić Siniša Mitić Zoran Jovanović The relationship between organizational culture and public relations in business organizations Journal of Business Economics and Management organizational culture public relations models organization – public relationships the organization’s national origin serbia |
| title | The relationship between organizational culture and public relations in business organizations |
| title_full | The relationship between organizational culture and public relations in business organizations |
| title_fullStr | The relationship between organizational culture and public relations in business organizations |
| title_full_unstemmed | The relationship between organizational culture and public relations in business organizations |
| title_short | The relationship between organizational culture and public relations in business organizations |
| title_sort | relationship between organizational culture and public relations in business organizations |
| topic | organizational culture public relations models organization – public relationships the organization’s national origin serbia |
| url | https://journals.vgtu.lt/index.php/JBEM/article/view/13377 |
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