The relationship between organizational culture and public relations in business organizations

The relationship between organizational culture and public relations in business organizations

The study presents the results of the impact of organizational culture on public relations in business organizations. The data were obtained from a survey of 415 respondents from 93 companies in Serbia. The following statistical methods were used: descriptive statistics, correlation analysis, regres...

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Bibliographic Details
Main Authors: Edit Terek Stojanović, Marko Vlahović, Milan Nikolić, Siniša Mitić, Zoran Jovanović
Format: Article
Language:English
Published: Vilnius Gediminas Technical University 2020-10-01
Series:Journal of Business Economics and Management
Subjects:
organizational culture
public relations models
organization – public relationships
the organization’s national origin
serbia
Online Access:https://journals.vgtu.lt/index.php/JBEM/article/view/13377

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