Internationalization of the Grocery Retail Market in Poland
The paper presents the internationalization processes in the grocery retail market in Poland in 1990–2015. The study was conducted on the basis of the analysis of secondary data which allowed identifying foreign entities operating in this market and describing key dimensions of their strategy. The...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Wydawnictwo Naukowe Wydziału Zarządzania Uniwersytetu Warszawskiego
2016-03-01
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| Series: | Problemy Zarządzania |
| Subjects: | |
| Online Access: | https://pz.wz.uw.edu.pl/resources/html/article/details?id=169963 |
| _version_ | 1818023559073628160 |
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| author | Grzegorz Karasiewicz Mariusz Trojanowski |
| author_facet | Grzegorz Karasiewicz Mariusz Trojanowski |
| author_sort | Grzegorz Karasiewicz |
| collection | DOAJ |
| description | The paper presents the internationalization processes in the grocery retail market in Poland in 1990–2015.
The study was conducted on the basis of the analysis of secondary data which allowed identifying foreign
entities operating in this market and describing key dimensions of their strategy. The basic conclusions of
the analysis are the following: (1) market dominance of foreign companies in the grocery retail market –
their market share was above 50%; (2) the breakthrough year in the process of internationalization was
2001; (3) the most common entry strategy was greenfield direct investment; (4) foreign investors came
from highly developed European countries; (5) foreign companies operate on the basis of large-format
stores (supermarkets, hypermarkets, discount stores). |
| first_indexed | 2024-12-10T03:46:14Z |
| format | Article |
| id | doaj.art-0c23aac49f834270a7f389a111458a17 |
| institution | Directory Open Access Journal |
| issn | 1644-9584 2300-8792 |
| language | English |
| last_indexed | 2024-12-10T03:46:14Z |
| publishDate | 2016-03-01 |
| publisher | Wydawnictwo Naukowe Wydziału Zarządzania Uniwersytetu Warszawskiego |
| record_format | Article |
| series | Problemy Zarządzania |
| spelling | doaj.art-0c23aac49f834270a7f389a111458a172022-12-22T02:03:25ZengWydawnictwo Naukowe Wydziału Zarządzania Uniwersytetu WarszawskiegoProblemy Zarządzania1644-95842300-87922016-03-01141(57) t.11941DOI:10.7172/1644-9584.57.1Internationalization of the Grocery Retail Market in PolandGrzegorz Karasiewicz0Mariusz Trojanowski1Uniwersytet Warszawski, Wydział ZarządzaniaUniwersytet Warszawski, Wydział ZarządzaniaThe paper presents the internationalization processes in the grocery retail market in Poland in 1990–2015. The study was conducted on the basis of the analysis of secondary data which allowed identifying foreign entities operating in this market and describing key dimensions of their strategy. The basic conclusions of the analysis are the following: (1) market dominance of foreign companies in the grocery retail market – their market share was above 50%; (2) the breakthrough year in the process of internationalization was 2001; (3) the most common entry strategy was greenfield direct investment; (4) foreign investors came from highly developed European countries; (5) foreign companies operate on the basis of large-format stores (supermarkets, hypermarkets, discount stores).https://pz.wz.uw.edu.pl/resources/html/article/details?id=169963internationalizationde-internationalizationretailinggrocerypoland |
| spellingShingle | Grzegorz Karasiewicz Mariusz Trojanowski Internationalization of the Grocery Retail Market in Poland Problemy Zarządzania internationalization de-internationalization retailing grocery poland |
| title | Internationalization of the Grocery Retail Market in Poland |
| title_full | Internationalization of the Grocery Retail Market in Poland |
| title_fullStr | Internationalization of the Grocery Retail Market in Poland |
| title_full_unstemmed | Internationalization of the Grocery Retail Market in Poland |
| title_short | Internationalization of the Grocery Retail Market in Poland |
| title_sort | internationalization of the grocery retail market in poland |
| topic | internationalization de-internationalization retailing grocery poland |
| url | https://pz.wz.uw.edu.pl/resources/html/article/details?id=169963 |
| work_keys_str_mv | AT grzegorzkarasiewicz internationalizationofthegroceryretailmarketinpoland AT mariusztrojanowski internationalizationofthegroceryretailmarketinpoland |