Does virtual tourism influence tourist visit intention on actual attraction? A study from tourist behavior in Indonesia
AbstractThe COVID-19 outbreak has altered how visitors live, including in the tourism sector. The current study investigates tourist behavior in virtual tourism during the COVID-19 pandemic using the framework of the theory of planned behavior (TPB) and behavior intention. The study included 217 peo...
| Main Authors: | , , , , , |
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| Format: | Article |
| Language: | English |
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Taylor & Francis Group
2023-12-01
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| Series: | Cogent Social Sciences |
| Subjects: | |
| Online Access: | https://www.tandfonline.com/doi/10.1080/23311886.2023.2240052 |
| _version_ | 1797198202722582528 |
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| author | Li-Wei Liu Chia-Chung Wang Pahrudin Pahrudin Achlan Fahlevi Royanow Chien Lu Irwan Rahadi |
| author_facet | Li-Wei Liu Chia-Chung Wang Pahrudin Pahrudin Achlan Fahlevi Royanow Chien Lu Irwan Rahadi |
| author_sort | Li-Wei Liu |
| collection | DOAJ |
| description | AbstractThe COVID-19 outbreak has altered how visitors live, including in the tourism sector. The current study investigates tourist behavior in virtual tourism during the COVID-19 pandemic using the framework of the theory of planned behavior (TPB) and behavior intention. The study included 217 people who utilized virtual tourism for tourists’ during the COVID-19 pandemic. The data are analyzed using Structural Equation Modelling Partial Least Squares (SEM-PLS). According to the findings, the TPB framework, such as attitude toward virtual tourism, subjective norms, and perceived behavior control, have a favorable and substantial influence on satisfaction. Satisfaction with virtual tourism significantly influences attitude change and willingness to visit the actual tourist destination. The study’s implications relate to marketers and stakeholders to provide virtual tourism as a promotion tool of a destination in Indonesia for tourists during the pandemic or crises. |
| first_indexed | 2024-03-12T16:46:10Z |
| format | Article |
| id | doaj.art-0c2560468e9e40d98da6f6f5e8ab5e03 |
| institution | Directory Open Access Journal |
| issn | 2331-1886 |
| language | English |
| last_indexed | 2024-04-24T06:56:07Z |
| publishDate | 2023-12-01 |
| publisher | Taylor & Francis Group |
| record_format | Article |
| series | Cogent Social Sciences |
| spelling | doaj.art-0c2560468e9e40d98da6f6f5e8ab5e032024-04-22T10:42:49ZengTaylor & Francis GroupCogent Social Sciences2331-18862023-12-019110.1080/23311886.2023.2240052Does virtual tourism influence tourist visit intention on actual attraction? A study from tourist behavior in IndonesiaLi-Wei Liu0Chia-Chung Wang1Pahrudin Pahrudin2Achlan Fahlevi Royanow3Chien Lu4Irwan Rahadi5Department of Leisure and Service Management, Chaoyang University of Technology, Taichung, TaiwanDepartment of Leisure, Recreation and Tourism Management, Southern Taiwan University of Science and Technology, Tainan, TaiwanDepartment of Leisure and Service Management, Chaoyang University of Technology, Taichung, TaiwanTourism Polytechnic of Lombok, Praya, Central Lombok, IndonesiaGeneral Education Center, National Quemoy University, Kinmen, TaiwanDepartment of Tourism, Hamzanwadi University, Selong, East Lombok, IndonesiaAbstractThe COVID-19 outbreak has altered how visitors live, including in the tourism sector. The current study investigates tourist behavior in virtual tourism during the COVID-19 pandemic using the framework of the theory of planned behavior (TPB) and behavior intention. The study included 217 people who utilized virtual tourism for tourists’ during the COVID-19 pandemic. The data are analyzed using Structural Equation Modelling Partial Least Squares (SEM-PLS). According to the findings, the TPB framework, such as attitude toward virtual tourism, subjective norms, and perceived behavior control, have a favorable and substantial influence on satisfaction. Satisfaction with virtual tourism significantly influences attitude change and willingness to visit the actual tourist destination. The study’s implications relate to marketers and stakeholders to provide virtual tourism as a promotion tool of a destination in Indonesia for tourists during the pandemic or crises.https://www.tandfonline.com/doi/10.1080/23311886.2023.2240052pandemic COVID-19virtual tourismTPB frameworksatisfactionvisit intention |
| spellingShingle | Li-Wei Liu Chia-Chung Wang Pahrudin Pahrudin Achlan Fahlevi Royanow Chien Lu Irwan Rahadi Does virtual tourism influence tourist visit intention on actual attraction? A study from tourist behavior in Indonesia Cogent Social Sciences pandemic COVID-19 virtual tourism TPB framework satisfaction visit intention |
| title | Does virtual tourism influence tourist visit intention on actual attraction? A study from tourist behavior in Indonesia |
| title_full | Does virtual tourism influence tourist visit intention on actual attraction? A study from tourist behavior in Indonesia |
| title_fullStr | Does virtual tourism influence tourist visit intention on actual attraction? A study from tourist behavior in Indonesia |
| title_full_unstemmed | Does virtual tourism influence tourist visit intention on actual attraction? A study from tourist behavior in Indonesia |
| title_short | Does virtual tourism influence tourist visit intention on actual attraction? A study from tourist behavior in Indonesia |
| title_sort | does virtual tourism influence tourist visit intention on actual attraction a study from tourist behavior in indonesia |
| topic | pandemic COVID-19 virtual tourism TPB framework satisfaction visit intention |
| url | https://www.tandfonline.com/doi/10.1080/23311886.2023.2240052 |
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