The Influence of Hedonic Motives on Online Impulse Buying through Shopping Lifestyle for Career Women
This research aims to know the influence of hedonic motives on impulse buying, shopping lifestyle on impulse buying, and hedonic motives on shopping lifestyle. The data are collected from questionnaires distributed to 130 respondents. The respondents are obtained from judgmental sampling or non-rand...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
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EDP Sciences
2020-01-01
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| Series: | SHS Web of Conferences |
| Subjects: | |
| Online Access: | https://www.shs-conferences.org/articles/shsconf/pdf/2020/04/shsconf_icsh2020_01057.pdf |
| _version_ | 1818455000261591040 |
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| author | Laura Sahetapy Wilma Yunnni Kurnia Eufemia Anne Olga |
| author_facet | Laura Sahetapy Wilma Yunnni Kurnia Eufemia Anne Olga |
| author_sort | Laura Sahetapy Wilma |
| collection | DOAJ |
| description | This research aims to know the influence of hedonic motives on impulse buying, shopping lifestyle on impulse buying, and hedonic motives on shopping lifestyle. The data are collected from questionnaires distributed to 130 respondents. The respondents are obtained from judgmental sampling or non-random sampling. The data are processed with SmartPLS software as the analytical tool. The results of this research show that hedonic motives and shopping lifestyle have a significant influence on impulse buying. |
| first_indexed | 2024-12-14T22:03:49Z |
| format | Article |
| id | doaj.art-0c348963a6c84b3ab3a2da32abd7b430 |
| institution | Directory Open Access Journal |
| issn | 2261-2424 |
| language | English |
| last_indexed | 2024-12-14T22:03:49Z |
| publishDate | 2020-01-01 |
| publisher | EDP Sciences |
| record_format | Article |
| series | SHS Web of Conferences |
| spelling | doaj.art-0c348963a6c84b3ab3a2da32abd7b4302022-12-21T22:45:54ZengEDP SciencesSHS Web of Conferences2261-24242020-01-01760105710.1051/shsconf/20207601057shsconf_icsh2020_01057The Influence of Hedonic Motives on Online Impulse Buying through Shopping Lifestyle for Career WomenLaura Sahetapy Wilma0Yunnni Kurnia Eufemia1Anne Olga2Department Management, Faculty of Business and Economics, Petra Christian UniversityDepartment Management, Faculty of Business and Economics, Petra Christian UniversityDepartment of Natural Sciences, Faculty of Marine Technology and Natural Sciences of Klaipeda UniversityThis research aims to know the influence of hedonic motives on impulse buying, shopping lifestyle on impulse buying, and hedonic motives on shopping lifestyle. The data are collected from questionnaires distributed to 130 respondents. The respondents are obtained from judgmental sampling or non-random sampling. The data are processed with SmartPLS software as the analytical tool. The results of this research show that hedonic motives and shopping lifestyle have a significant influence on impulse buying.https://www.shs-conferences.org/articles/shsconf/pdf/2020/04/shsconf_icsh2020_01057.pdfe-commerceimpulsive purchasesinternet purchaseshopping activitiesshopping motivation |
| spellingShingle | Laura Sahetapy Wilma Yunnni Kurnia Eufemia Anne Olga The Influence of Hedonic Motives on Online Impulse Buying through Shopping Lifestyle for Career Women SHS Web of Conferences e-commerce impulsive purchases internet purchase shopping activities shopping motivation |
| title | The Influence of Hedonic Motives on Online Impulse Buying through Shopping Lifestyle for Career Women |
| title_full | The Influence of Hedonic Motives on Online Impulse Buying through Shopping Lifestyle for Career Women |
| title_fullStr | The Influence of Hedonic Motives on Online Impulse Buying through Shopping Lifestyle for Career Women |
| title_full_unstemmed | The Influence of Hedonic Motives on Online Impulse Buying through Shopping Lifestyle for Career Women |
| title_short | The Influence of Hedonic Motives on Online Impulse Buying through Shopping Lifestyle for Career Women |
| title_sort | influence of hedonic motives on online impulse buying through shopping lifestyle for career women |
| topic | e-commerce impulsive purchases internet purchase shopping activities shopping motivation |
| url | https://www.shs-conferences.org/articles/shsconf/pdf/2020/04/shsconf_icsh2020_01057.pdf |
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