GREEN PACKAGING, GREEN PRODUCT, GREEN ADVERTISING, PERSEPSI, DAN MINAT BELI KONSUMEN
Environmental problems become one of the strategic issues in achieving global competitiveness. One of the issues is products that are made from environmental friendly materials or known as green product. Furthermore, in green products marketing, the company also uses green packaging and green advert...
| Main Authors: | , |
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| Format: | Article |
| Language: | Indonesian |
| Published: |
Institut Pertanian Bogor
2016-12-01
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| Series: | Jurnal Ilmu Keluarga dan Konsumen |
| Subjects: | |
| Online Access: | https://jurnal.ipb.ac.id/index.php/jikk/article/view/14523 |
| _version_ | 1797667948758827008 |
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| author | Imam Santoso Rengganis Fitriani |
| author_facet | Imam Santoso Rengganis Fitriani |
| author_sort | Imam Santoso |
| collection | DOAJ |
| description | Environmental problems become one of the strategic issues in achieving global competitiveness. One of the issues is products that are made from environmental friendly materials or known as green product. Furthermore, in green products marketing, the company also uses green packaging and green advertising concept. This study aimed to analyze the effect of green packaging, green products, and green advertising on consumer perception and purchasing intention. The study was conducted in Ketawanggede Village, Lowokwaru Sub-district, Malang City. The sampling method used nonprobability accidential sampling techniques. The numbers of respondents were 113 consumers in study site. Data were collected by interview using questionnaires. The method of analysis used Generalized Structured Component Analysis (GSCA). The analysis showed that the green packaging, green products, and green advertising had positive significant influence on consumer perceptions. Meanwhile, green product and consumer perception had positive significant influence on purchasing interest, but the green packaging and green advertising has not found sufficient evidence in influencing purchasing intention. |
| first_indexed | 2024-03-11T20:21:31Z |
| format | Article |
| id | doaj.art-0c510508fea84ecab4750b569039b739 |
| institution | Directory Open Access Journal |
| issn | 1907-6037 2502-3594 |
| language | Indonesian |
| last_indexed | 2024-03-11T20:21:31Z |
| publishDate | 2016-12-01 |
| publisher | Institut Pertanian Bogor |
| record_format | Article |
| series | Jurnal Ilmu Keluarga dan Konsumen |
| spelling | doaj.art-0c510508fea84ecab4750b569039b7392023-10-03T02:17:07ZindInstitut Pertanian BogorJurnal Ilmu Keluarga dan Konsumen1907-60372502-35942016-12-019210.24156/jikk.2016.9.2.14710893GREEN PACKAGING, GREEN PRODUCT, GREEN ADVERTISING, PERSEPSI, DAN MINAT BELI KONSUMENImam Santoso0Rengganis Fitriani1Jurusan Teknologi Industri Pertanian, Fakultas Teknologi Pertanian Malang, Universitas Brawijaya Malang 65145, IndonesiaJurusan Teknologi Industri Pertanian, Fakultas Teknologi Pertanian Malang, Universitas Brawijaya Malang 65145, IndonesiaEnvironmental problems become one of the strategic issues in achieving global competitiveness. One of the issues is products that are made from environmental friendly materials or known as green product. Furthermore, in green products marketing, the company also uses green packaging and green advertising concept. This study aimed to analyze the effect of green packaging, green products, and green advertising on consumer perception and purchasing intention. The study was conducted in Ketawanggede Village, Lowokwaru Sub-district, Malang City. The sampling method used nonprobability accidential sampling techniques. The numbers of respondents were 113 consumers in study site. Data were collected by interview using questionnaires. The method of analysis used Generalized Structured Component Analysis (GSCA). The analysis showed that the green packaging, green products, and green advertising had positive significant influence on consumer perceptions. Meanwhile, green product and consumer perception had positive significant influence on purchasing interest, but the green packaging and green advertising has not found sufficient evidence in influencing purchasing intention.https://jurnal.ipb.ac.id/index.php/jikk/article/view/14523customer perceptiongreen advertisementgreen packaginggreen productpurchasing intention |
| spellingShingle | Imam Santoso Rengganis Fitriani GREEN PACKAGING, GREEN PRODUCT, GREEN ADVERTISING, PERSEPSI, DAN MINAT BELI KONSUMEN Jurnal Ilmu Keluarga dan Konsumen customer perception green advertisement green packaging green product purchasing intention |
| title | GREEN PACKAGING, GREEN PRODUCT, GREEN ADVERTISING, PERSEPSI, DAN MINAT BELI KONSUMEN |
| title_full | GREEN PACKAGING, GREEN PRODUCT, GREEN ADVERTISING, PERSEPSI, DAN MINAT BELI KONSUMEN |
| title_fullStr | GREEN PACKAGING, GREEN PRODUCT, GREEN ADVERTISING, PERSEPSI, DAN MINAT BELI KONSUMEN |
| title_full_unstemmed | GREEN PACKAGING, GREEN PRODUCT, GREEN ADVERTISING, PERSEPSI, DAN MINAT BELI KONSUMEN |
| title_short | GREEN PACKAGING, GREEN PRODUCT, GREEN ADVERTISING, PERSEPSI, DAN MINAT BELI KONSUMEN |
| title_sort | green packaging green product green advertising persepsi dan minat beli konsumen |
| topic | customer perception green advertisement green packaging green product purchasing intention |
| url | https://jurnal.ipb.ac.id/index.php/jikk/article/view/14523 |
| work_keys_str_mv | AT imamsantoso greenpackaginggreenproductgreenadvertisingpersepsidanminatbelikonsumen AT rengganisfitriani greenpackaginggreenproductgreenadvertisingpersepsidanminatbelikonsumen |