The Curious Case of Vodafone Idea Merger: Is It a Saga of Turbulence or a Move Towards Potence?

In January 2017, Vittorio Colao, the Vodafone Group CEO, and Kumar Mangalam Birla, the chairman of the Aditya Birla Group, announced a merger to form Vodafone Idea. The merger was expected to create a successful telecom company with the largest market share. Contrary to expectations, the merged enti...

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Main Authors: Chhavi Mehta, Monika Chopra, Sanjay Dhamija
Format: Article
Language:English
Published: SAGE Publishing 2024-03-01
Series:Vikalpa
Online Access:https://doi.org/10.1177/02560909241236548
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author Chhavi Mehta
Monika Chopra
Sanjay Dhamija
author_facet Chhavi Mehta
Monika Chopra
Sanjay Dhamija
author_sort Chhavi Mehta
collection DOAJ
description In January 2017, Vittorio Colao, the Vodafone Group CEO, and Kumar Mangalam Birla, the chairman of the Aditya Birla Group, announced a merger to form Vodafone Idea. The merger was expected to create a successful telecom company with the largest market share. Contrary to expectations, the merged entity kept struggling on various non-financial and financial business fronts. The current case discusses the motives for the merger, expected synergies, post-merger challenges and financial performance of the combined entity. The case presents the potential future strategies and a dilemma about the prospects of survival and growth of the newly created entity “Vi”.
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spelling doaj.art-0c5706957a314602b0892d00dabb13542024-04-11T05:03:34ZengSAGE PublishingVikalpa0256-09092395-37992024-03-014910.1177/02560909241236548The Curious Case of Vodafone Idea Merger: Is It a Saga of Turbulence or a Move Towards Potence?Chhavi Mehta0Monika Chopra1Sanjay Dhamija2International Management Institute New Delhi, IndiaInternational Management Institute New Delhi, IndiaInternational Management Institute New Delhi, IndiaIn January 2017, Vittorio Colao, the Vodafone Group CEO, and Kumar Mangalam Birla, the chairman of the Aditya Birla Group, announced a merger to form Vodafone Idea. The merger was expected to create a successful telecom company with the largest market share. Contrary to expectations, the merged entity kept struggling on various non-financial and financial business fronts. The current case discusses the motives for the merger, expected synergies, post-merger challenges and financial performance of the combined entity. The case presents the potential future strategies and a dilemma about the prospects of survival and growth of the newly created entity “Vi”.https://doi.org/10.1177/02560909241236548
spellingShingle Chhavi Mehta
Monika Chopra
Sanjay Dhamija
The Curious Case of Vodafone Idea Merger: Is It a Saga of Turbulence or a Move Towards Potence?
Vikalpa
title The Curious Case of Vodafone Idea Merger: Is It a Saga of Turbulence or a Move Towards Potence?
title_full The Curious Case of Vodafone Idea Merger: Is It a Saga of Turbulence or a Move Towards Potence?
title_fullStr The Curious Case of Vodafone Idea Merger: Is It a Saga of Turbulence or a Move Towards Potence?
title_full_unstemmed The Curious Case of Vodafone Idea Merger: Is It a Saga of Turbulence or a Move Towards Potence?
title_short The Curious Case of Vodafone Idea Merger: Is It a Saga of Turbulence or a Move Towards Potence?
title_sort curious case of vodafone idea merger is it a saga of turbulence or a move towards potence
url https://doi.org/10.1177/02560909241236548
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