Potential of ecotourism as a mechanism to buoy community livelihoods: the case of Musina Municipality, Limpopo, South Africa

Purpose – This study evaluates prospects of using ecotourism industry to advance community livelihoods in Musina Municipality, Limpopo, South Africa. Design/methodology/approach – Using questionnaire surveys, interviews primarily, supplemented by focus group discussions and interviews, primary data...

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Main Author: Azwindini Isaac Ramaano
Format: Article
Language:English
Published: Emerald Publishing 2021-06-01
Series:Journal of Business and Socio-Economic Development
Subjects:
Online Access:https://www.emerald.com/insight/content/doi/10.1108/JBSED-02-2021-0020/full/pdf
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author Azwindini Isaac Ramaano
author_facet Azwindini Isaac Ramaano
author_sort Azwindini Isaac Ramaano
collection DOAJ
description Purpose – This study evaluates prospects of using ecotourism industry to advance community livelihoods in Musina Municipality, Limpopo, South Africa. Design/methodology/approach – Using questionnaire surveys, interviews primarily, supplemented by focus group discussions and interviews, primary data has been collected reflective of the potentiality of ecotouristic activities in Musina Municipality. To a lesser extent, field observations contribute to these primary sources. Extra insights are obtained through documentary reviews (secondary sources). Data is analyzed using quantitative statistical techniques supplemented by qualitative approaches. Findings – The study confirmed substantial ecotourism potential of the Musina Municipality and that this potential is manifest irrespective of geographic and demographic factors. However, the study reports a low current ecotourism impact in the Musina Municipality with consequential minimal benefits accruing to the enhancement of the standard of living in the local community. An inference is made that the key gap area impeding the realization of ecotourism potential in the Musina Municipality is the absence of a well-articulated tourism strategy linked to the sustainable economic development of the communities involved. Several fruitful initiatives for ecotourism consonant with local factor endowments are proposed. Originality/value – Although, taken in topical isolation, matters of community livelihoods and sustainable development have been increasingly coming to the forefront of research on tourism, few studies have taken a holistic approach predicated on the integration of community livelihood and sustainable development roles of various forms of ecotourism in community development within many rural areas. This study represents the first case study employing an integrated approach to analyze ecotouristic potential of rural Musina Municipality, one of the driest areas in the far North of Limpopo Province, South Africa, characterized by low standard of living juxtaposed with high touristic potential.
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spelling doaj.art-0c602db71042442991bb0374a6e7488a2023-07-06T07:41:48ZengEmerald PublishingJournal of Business and Socio-Economic Development2635-13742635-16922021-06-0111477010.1108/JBSED-02-2021-0020Potential of ecotourism as a mechanism to buoy community livelihoods: the case of Musina Municipality, Limpopo, South AfricaAzwindini Isaac Ramaano0Department of Geography and Geo-Information Sciences, School of Environmental Sciences, University of Venda, Thohoyandou, South AfricaPurpose – This study evaluates prospects of using ecotourism industry to advance community livelihoods in Musina Municipality, Limpopo, South Africa. Design/methodology/approach – Using questionnaire surveys, interviews primarily, supplemented by focus group discussions and interviews, primary data has been collected reflective of the potentiality of ecotouristic activities in Musina Municipality. To a lesser extent, field observations contribute to these primary sources. Extra insights are obtained through documentary reviews (secondary sources). Data is analyzed using quantitative statistical techniques supplemented by qualitative approaches. Findings – The study confirmed substantial ecotourism potential of the Musina Municipality and that this potential is manifest irrespective of geographic and demographic factors. However, the study reports a low current ecotourism impact in the Musina Municipality with consequential minimal benefits accruing to the enhancement of the standard of living in the local community. An inference is made that the key gap area impeding the realization of ecotourism potential in the Musina Municipality is the absence of a well-articulated tourism strategy linked to the sustainable economic development of the communities involved. Several fruitful initiatives for ecotourism consonant with local factor endowments are proposed. Originality/value – Although, taken in topical isolation, matters of community livelihoods and sustainable development have been increasingly coming to the forefront of research on tourism, few studies have taken a holistic approach predicated on the integration of community livelihood and sustainable development roles of various forms of ecotourism in community development within many rural areas. This study represents the first case study employing an integrated approach to analyze ecotouristic potential of rural Musina Municipality, one of the driest areas in the far North of Limpopo Province, South Africa, characterized by low standard of living juxtaposed with high touristic potential.https://www.emerald.com/insight/content/doi/10.1108/JBSED-02-2021-0020/full/pdfTourismSocioeconomic developmentSustainable tourism developmentEcotourismAgro-tourismHeritage tourism
spellingShingle Azwindini Isaac Ramaano
Potential of ecotourism as a mechanism to buoy community livelihoods: the case of Musina Municipality, Limpopo, South Africa
Journal of Business and Socio-Economic Development
Tourism
Socioeconomic development
Sustainable tourism development
Ecotourism
Agro-tourism
Heritage tourism
title Potential of ecotourism as a mechanism to buoy community livelihoods: the case of Musina Municipality, Limpopo, South Africa
title_full Potential of ecotourism as a mechanism to buoy community livelihoods: the case of Musina Municipality, Limpopo, South Africa
title_fullStr Potential of ecotourism as a mechanism to buoy community livelihoods: the case of Musina Municipality, Limpopo, South Africa
title_full_unstemmed Potential of ecotourism as a mechanism to buoy community livelihoods: the case of Musina Municipality, Limpopo, South Africa
title_short Potential of ecotourism as a mechanism to buoy community livelihoods: the case of Musina Municipality, Limpopo, South Africa
title_sort potential of ecotourism as a mechanism to buoy community livelihoods the case of musina municipality limpopo south africa
topic Tourism
Socioeconomic development
Sustainable tourism development
Ecotourism
Agro-tourism
Heritage tourism
url https://www.emerald.com/insight/content/doi/10.1108/JBSED-02-2021-0020/full/pdf
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