Purchase intention on Indonesia male’s skin care by social media marketing effect towards brand image and brand trust

Purchase intention on Indonesia male’s skin care by social media marketing effect towards brand image and brand trust

This paper investigates the impact of social media marketing on brand image and brand trust toward the purchase intention of Indonesian Male’s Skincare. The study proposes a model that shows the effect of skincare marketing strategies through social media for male millennials generations. A quantita...

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Bibliographic Details
Main Authors: Lim Sanny, Aisha Nur Arina, Ratu Tasha Maulidya, Ressy Putri Pertiwi
Format: Article
Language:English
Published: Growing Science 2020-03-01
Series:Management Science Letters
Subjects:
brand image
brand trust
male’s skincare
purchase intention
social media marketing
Online Access:http://www.growingscience.com/msl/Vol10/msl_2020_73.pdf

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