Improved Recommendations Based on Trust Relationships in Social Networks

In order to alleviate the pressure of information overload and enhance consumer satisfaction, personalization recommendation has become increasingly popular in recent years. As a result, various approaches for recommendation have been proposed in the past few years. However, traditional recommendati...

Full description

Bibliographic Details
Main Authors: Hao Tian, Peifeng Liang
Format: Article
Language:English
Published: MDPI AG 2017-03-01
Series:Future Internet
Subjects:
Online Access:http://www.mdpi.com/1999-5903/9/1/9
_version_ 1818940957877338112
author Hao Tian
Peifeng Liang
author_facet Hao Tian
Peifeng Liang
author_sort Hao Tian
collection DOAJ
description In order to alleviate the pressure of information overload and enhance consumer satisfaction, personalization recommendation has become increasingly popular in recent years. As a result, various approaches for recommendation have been proposed in the past few years. However, traditional recommendation methods are still troubled with typical issues such as cold start, sparsity, and low accuracy. To address these problems, this paper proposed an improved recommendation method based on trust relationships in social networks to improve the performance of recommendations. In particular, we define trust relationship afresh and consider several representative factors in the formalization of trust relationships. To verify the proposed approach comprehensively, this paper conducted experiments in three ways. The experimental results show that our proposed approach leads to a substantial increase in prediction accuracy and is very helpful in dealing with cold start and sparsity.
first_indexed 2024-12-20T06:47:54Z
format Article
id doaj.art-0c910072872149f3867a6348f71b4faf
institution Directory Open Access Journal
issn 1999-5903
language English
last_indexed 2024-12-20T06:47:54Z
publishDate 2017-03-01
publisher MDPI AG
record_format Article
series Future Internet
spelling doaj.art-0c910072872149f3867a6348f71b4faf2022-12-21T19:49:39ZengMDPI AGFuture Internet1999-59032017-03-0191910.3390/fi9010009fi9010009Improved Recommendations Based on Trust Relationships in Social NetworksHao Tian0Peifeng Liang1School of Information Engineering, Hubei University of Economics, No. 8, Yangqiaohu Ave., Jiangxia Dist., Wuhan 430205, ChinaGraduate School of Information, Production and Systems, Waseda University, Hibikino 2–7, Wakamatsu-ku, Kitakyushu 808-0135, JapanIn order to alleviate the pressure of information overload and enhance consumer satisfaction, personalization recommendation has become increasingly popular in recent years. As a result, various approaches for recommendation have been proposed in the past few years. However, traditional recommendation methods are still troubled with typical issues such as cold start, sparsity, and low accuracy. To address these problems, this paper proposed an improved recommendation method based on trust relationships in social networks to improve the performance of recommendations. In particular, we define trust relationship afresh and consider several representative factors in the formalization of trust relationships. To verify the proposed approach comprehensively, this paper conducted experiments in three ways. The experimental results show that our proposed approach leads to a substantial increase in prediction accuracy and is very helpful in dealing with cold start and sparsity.http://www.mdpi.com/1999-5903/9/1/9recommendationtrust relationshipaccuracycold startsparsity
spellingShingle Hao Tian
Peifeng Liang
Improved Recommendations Based on Trust Relationships in Social Networks
Future Internet
recommendation
trust relationship
accuracy
cold start
sparsity
title Improved Recommendations Based on Trust Relationships in Social Networks
title_full Improved Recommendations Based on Trust Relationships in Social Networks
title_fullStr Improved Recommendations Based on Trust Relationships in Social Networks
title_full_unstemmed Improved Recommendations Based on Trust Relationships in Social Networks
title_short Improved Recommendations Based on Trust Relationships in Social Networks
title_sort improved recommendations based on trust relationships in social networks
topic recommendation
trust relationship
accuracy
cold start
sparsity
url http://www.mdpi.com/1999-5903/9/1/9
work_keys_str_mv AT haotian improvedrecommendationsbasedontrustrelationshipsinsocialnetworks
AT peifengliang improvedrecommendationsbasedontrustrelationshipsinsocialnetworks