From “Human-to-Human” to “Human-to-Non-human” – Influence Factors of Artificial Intelligence-Enabled Consumer Value Co-creation Behavior

From “Human-to-Human” to “Human-to-Non-human” – Influence Factors of Artificial Intelligence-Enabled Consumer Value Co-creation Behavior

The emergence of artificial intelligence (AI) has changed traditional methods of value co-creation. Diverging from traditional methods, this study discusses the influencing factors of AI-supported consumer value co-creation from the perspective of human-to-non-human interactions. This study adopts t...

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Bibliographic Details
Main Authors: Haitao Wen, Lulu Zhang, Ao Sheng, Mingda Li, Bingfeng Guo
Format: Article
Language:English
Published: Frontiers Media S.A. 2022-05-01
Series:Frontiers in Psychology
Subjects:
artificial intelligence
value co-creation
customer engagement
virtual community
S–O–R framework
Online Access:https://www.frontiersin.org/articles/10.3389/fpsyg.2022.863313/full

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