Designing the pattern of causes and consequences in the implementation of digital marketing strategies in successful Iranian startups with Mixed method Research

Designing the pattern of causes and consequences in the implementation of digital marketing strategies in successful Iranian startups with Mixed method Research

The purpose of this research is to compile a model of digital marketing strategies in successful Iranian startups. According to its purpose, the research method is practical, and in terms of its implementation, it is mixed (qualitative-quantitative). The statistical population of the research in the...

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Bibliographic Details
Main Authors: sepideh Moradi ziba, Javad Abbasi, Reza Radfar, Mohammad Ali abdolvand
Format: Article
Language:fas
Published: Iranian Business Management Association 2023-12-01
Series:ارزش آفرینی در مدیریت کسب و کار
Subjects:
strategy
marketing
digital marketing
startup
social media
artificial intelligence
Online Access:https://www.jvcbm.ir/article_180168_032c28f6688427af844d22345624957d.pdf

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