BUILDING A RELATIONSHIP WITH THE CUSTOMER: A CRM VERSUS A QM PERSPECTIVE
Customer relationship management (CRM) and quality management (QM) both define the customer as being the focus of all business activities. The question arises on how these two concepts work together. In the change defined environment, where getting ahead
| Main Authors: | , |
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| Format: | Article |
| Language: | deu |
| Published: |
University of Oradea
2009-05-01
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| Series: | Annals of the University of Oradea: Economic Science |
| Subjects: | |
| Online Access: | http://steconomice.uoradea.ro/anale/volume/2009/v4-management-and-marketing/111.pdf |
| _version_ | 1818235371917410304 |
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| author | Sandru Ioana Maria Diana Bena Irina |
| author_facet | Sandru Ioana Maria Diana Bena Irina |
| author_sort | Sandru Ioana Maria Diana |
| collection | DOAJ |
| description | Customer relationship management (CRM) and quality management (QM) both define the customer as being the focus of all business activities. The question arises on how these two concepts work together. In the change defined environment, where getting ahead |
| first_indexed | 2024-12-12T11:52:55Z |
| format | Article |
| id | doaj.art-0cb87080e5df4aa3997402a9ff7bc0b0 |
| institution | Directory Open Access Journal |
| issn | 1222-569X 1582-5450 |
| language | deu |
| last_indexed | 2024-12-12T11:52:55Z |
| publishDate | 2009-05-01 |
| publisher | University of Oradea |
| record_format | Article |
| series | Annals of the University of Oradea: Economic Science |
| spelling | doaj.art-0cb87080e5df4aa3997402a9ff7bc0b02022-12-22T00:25:15ZdeuUniversity of OradeaAnnals of the University of Oradea: Economic Science1222-569X1582-54502009-05-0141586590BUILDING A RELATIONSHIP WITH THE CUSTOMER: A CRM VERSUS A QM PERSPECTIVESandru Ioana Maria DianaBena IrinaCustomer relationship management (CRM) and quality management (QM) both define the customer as being the focus of all business activities. The question arises on how these two concepts work together. In the change defined environment, where getting aheadhttp://steconomice.uoradea.ro/anale/volume/2009/v4-management-and-marketing/111.pdfrelationship marketing, customer relationship management, quality management, customer centric approach |
| spellingShingle | Sandru Ioana Maria Diana Bena Irina BUILDING A RELATIONSHIP WITH THE CUSTOMER: A CRM VERSUS A QM PERSPECTIVE Annals of the University of Oradea: Economic Science relationship marketing, customer relationship management, quality management, customer centric approach |
| title | BUILDING A RELATIONSHIP WITH THE CUSTOMER: A CRM VERSUS A QM PERSPECTIVE |
| title_full | BUILDING A RELATIONSHIP WITH THE CUSTOMER: A CRM VERSUS A QM PERSPECTIVE |
| title_fullStr | BUILDING A RELATIONSHIP WITH THE CUSTOMER: A CRM VERSUS A QM PERSPECTIVE |
| title_full_unstemmed | BUILDING A RELATIONSHIP WITH THE CUSTOMER: A CRM VERSUS A QM PERSPECTIVE |
| title_short | BUILDING A RELATIONSHIP WITH THE CUSTOMER: A CRM VERSUS A QM PERSPECTIVE |
| title_sort | building a relationship with the customer a crm versus a qm perspective |
| topic | relationship marketing, customer relationship management, quality management, customer centric approach |
| url | http://steconomice.uoradea.ro/anale/volume/2009/v4-management-and-marketing/111.pdf |
| work_keys_str_mv | AT sandruioanamariadiana buildingarelationshipwiththecustomeracrmversusaqmperspective AT benairina buildingarelationshipwiththecustomeracrmversusaqmperspective |