Aplikasi Pemasaran Berbasis Web PT XYZ
Marketing plays an important role in determining the success of a company's sales. Marketing of goods or services over the Internet opens an opportunity for a company to expand the business into new markets, and compete with other businesses in the same field. It is because the internet offers...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Bina Nusantara University
2013-12-01
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| Series: | ComTech |
| Subjects: | |
| Online Access: | https://journal.binus.ac.id/index.php/comtech/article/view/2664 |
| _version_ | 1827847679914278912 |
|---|---|
| author | Henny Hendarti Vini Mariani |
| author_facet | Henny Hendarti Vini Mariani |
| author_sort | Henny Hendarti |
| collection | DOAJ |
| description | Marketing plays an important role in determining the success of a company's sales. Marketing of goods or services over the Internet opens an opportunity for a company to expand the business into new markets, and compete with other businesses in the same field. It is because the internet offers wider selection of good products, service products, and prices. Thus, customers can be sure in choosing and buying of goods and services. For that e-marketing is introduced as an marketing strategy that integrates internet and marketing. A study was conducted to develop e-marketing application for PT XYZ as a company that produces and sells men’s apparel and accessories. The methodology used in developing the e-marketing application is library research, field research, and a seven-stage approach to build e-marketing. The e-marketing strategy developed is expected to expand market share and increase sales. Additionally, it is expected to be a powerful strategy to build relationships with customers, providing information of both company and its products. |
| first_indexed | 2024-03-12T09:33:46Z |
| format | Article |
| id | doaj.art-0cd333a19e5c44cdaa33ec44d3e7aa17 |
| institution | Directory Open Access Journal |
| issn | 2087-1244 2476-907X |
| language | English |
| last_indexed | 2024-03-12T09:33:46Z |
| publishDate | 2013-12-01 |
| publisher | Bina Nusantara University |
| record_format | Article |
| series | ComTech |
| spelling | doaj.art-0cd333a19e5c44cdaa33ec44d3e7aa172023-09-02T13:47:09ZengBina Nusantara UniversityComTech2087-12442476-907X2013-12-01421311131910.21512/comtech.v4i2.26642064Aplikasi Pemasaran Berbasis Web PT XYZHenny Hendarti0Vini Mariani1Bina Nusantara UniversityBina Nusantara UniversityMarketing plays an important role in determining the success of a company's sales. Marketing of goods or services over the Internet opens an opportunity for a company to expand the business into new markets, and compete with other businesses in the same field. It is because the internet offers wider selection of good products, service products, and prices. Thus, customers can be sure in choosing and buying of goods and services. For that e-marketing is introduced as an marketing strategy that integrates internet and marketing. A study was conducted to develop e-marketing application for PT XYZ as a company that produces and sells men’s apparel and accessories. The methodology used in developing the e-marketing application is library research, field research, and a seven-stage approach to build e-marketing. The e-marketing strategy developed is expected to expand market share and increase sales. Additionally, it is expected to be a powerful strategy to build relationships with customers, providing information of both company and its products.https://journal.binus.ac.id/index.php/comtech/article/view/2664applications, marketing strategy, e-marketing, market share, sales |
| spellingShingle | Henny Hendarti Vini Mariani Aplikasi Pemasaran Berbasis Web PT XYZ ComTech applications, marketing strategy, e-marketing, market share, sales |
| title | Aplikasi Pemasaran Berbasis Web PT XYZ |
| title_full | Aplikasi Pemasaran Berbasis Web PT XYZ |
| title_fullStr | Aplikasi Pemasaran Berbasis Web PT XYZ |
| title_full_unstemmed | Aplikasi Pemasaran Berbasis Web PT XYZ |
| title_short | Aplikasi Pemasaran Berbasis Web PT XYZ |
| title_sort | aplikasi pemasaran berbasis web pt xyz |
| topic | applications, marketing strategy, e-marketing, market share, sales |
| url | https://journal.binus.ac.id/index.php/comtech/article/view/2664 |
| work_keys_str_mv | AT hennyhendarti aplikasipemasaranberbasiswebptxyz AT vinimariani aplikasipemasaranberbasiswebptxyz |