EXPLORATION OF TOURIST MOTIVATION AND PREFERRED ACTIVITIES IN RURAL AREAS
The aim of this study was to determine the motives that attract tourists to visit rural areas in Vojvodina Province, Northern Serbia. The authors identified the motivation factors that push tourists to rural areas, the activities that tourists prefer on the destination, and the relationship between...
| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
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Geographical Institute "Jovan Cvijić" SASA
2019-04-01
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| Series: | Zbornik Radova: Geografski institut "Jovan Cvijić" |
| Subjects: | |
| Online Access: | http://ojs.gi.sanu.ac.rs/index.php/zbornik/article/view/79 |
| _version_ | 1797428914538151936 |
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| author | Dunja Demirović Siniša Berjan Nikola Milentijević Hamid El Bilali Yulia A. Syromiatnikova |
| author_facet | Dunja Demirović Siniša Berjan Nikola Milentijević Hamid El Bilali Yulia A. Syromiatnikova |
| author_sort | Dunja Demirović |
| collection | DOAJ |
| description | The aim of this study was to determine the motives that attract tourists to visit rural areas in Vojvodina Province, Northern Serbia. The authors identified the motivation factors that push tourists to rural areas, the activities that tourists prefer on the destination, and the relationship between these two constructs—motivation and activity preferences. The questionnaire was filled in by 476 rural tourists who spent at least one night in rural accommodation facilities in Vojvodina. For data analysis, the authors used the following: descriptive statistics to provide the characteristics of the sample and general information regarding the variables, correlation analysis with reliability test to identify a relationship between individual items, and canonical correlation analysis to analyze the relationship among dependent and independent variables. The results of the research indicated that the rural environment was one of the primary reasons for choosing rural areas for holiday, but the possibility for adventure or taking adventure activities was the lowest between the motivational factors. The study revealed that there are correlations between the push and pull factors, i.e., that motivations and preferred activities are interlinked. |
| first_indexed | 2024-03-09T09:05:43Z |
| format | Article |
| id | doaj.art-0ceadb992dc54fa2abaa6e661f29f77f |
| institution | Directory Open Access Journal |
| issn | 0350-7599 1821-2808 |
| language | English |
| last_indexed | 2024-03-09T09:05:43Z |
| publishDate | 2019-04-01 |
| publisher | Geographical Institute "Jovan Cvijić" SASA |
| record_format | Article |
| series | Zbornik Radova: Geografski institut "Jovan Cvijić" |
| spelling | doaj.art-0ceadb992dc54fa2abaa6e661f29f77f2023-12-02T10:26:04ZengGeographical Institute "Jovan Cvijić" SASAZbornik Radova: Geografski institut "Jovan Cvijić"0350-75991821-28082019-04-0169110.2298/IJGI1901029D68EXPLORATION OF TOURIST MOTIVATION AND PREFERRED ACTIVITIES IN RURAL AREASDunja Demirović0Siniša Berjan1Nikola Milentijević2Hamid El Bilali3Yulia A. Syromiatnikova4Geographical Institute "Jovan Cvijić" SASA, BelgradeUniversity of East Sarajevo, Faculty of Agriculture, East SarajevoUniversity of Priština, Faculty of Sciences and Mathematics, Department of Geography, Kosovska MitrovicaUniversity of Natural Resources and Life Sciences (BOKU), Center for Development Research, ViennaSouth Ural State University, Institute of Sports, Tourism and Service, ChelyabinskThe aim of this study was to determine the motives that attract tourists to visit rural areas in Vojvodina Province, Northern Serbia. The authors identified the motivation factors that push tourists to rural areas, the activities that tourists prefer on the destination, and the relationship between these two constructs—motivation and activity preferences. The questionnaire was filled in by 476 rural tourists who spent at least one night in rural accommodation facilities in Vojvodina. For data analysis, the authors used the following: descriptive statistics to provide the characteristics of the sample and general information regarding the variables, correlation analysis with reliability test to identify a relationship between individual items, and canonical correlation analysis to analyze the relationship among dependent and independent variables. The results of the research indicated that the rural environment was one of the primary reasons for choosing rural areas for holiday, but the possibility for adventure or taking adventure activities was the lowest between the motivational factors. The study revealed that there are correlations between the push and pull factors, i.e., that motivations and preferred activities are interlinked.http://ojs.gi.sanu.ac.rs/index.php/zbornik/article/view/79rural tourismmotivationpreferred activitiesVojvodina ProvinceSerbia |
| spellingShingle | Dunja Demirović Siniša Berjan Nikola Milentijević Hamid El Bilali Yulia A. Syromiatnikova EXPLORATION OF TOURIST MOTIVATION AND PREFERRED ACTIVITIES IN RURAL AREAS Zbornik Radova: Geografski institut "Jovan Cvijić" rural tourism motivation preferred activities Vojvodina Province Serbia |
| title | EXPLORATION OF TOURIST MOTIVATION AND PREFERRED ACTIVITIES IN RURAL AREAS |
| title_full | EXPLORATION OF TOURIST MOTIVATION AND PREFERRED ACTIVITIES IN RURAL AREAS |
| title_fullStr | EXPLORATION OF TOURIST MOTIVATION AND PREFERRED ACTIVITIES IN RURAL AREAS |
| title_full_unstemmed | EXPLORATION OF TOURIST MOTIVATION AND PREFERRED ACTIVITIES IN RURAL AREAS |
| title_short | EXPLORATION OF TOURIST MOTIVATION AND PREFERRED ACTIVITIES IN RURAL AREAS |
| title_sort | exploration of tourist motivation and preferred activities in rural areas |
| topic | rural tourism motivation preferred activities Vojvodina Province Serbia |
| url | http://ojs.gi.sanu.ac.rs/index.php/zbornik/article/view/79 |
| work_keys_str_mv | AT dunjademirovic explorationoftouristmotivationandpreferredactivitiesinruralareas AT sinisaberjan explorationoftouristmotivationandpreferredactivitiesinruralareas AT nikolamilentijevic explorationoftouristmotivationandpreferredactivitiesinruralareas AT hamidelbilali explorationoftouristmotivationandpreferredactivitiesinruralareas AT yuliaasyromiatnikova explorationoftouristmotivationandpreferredactivitiesinruralareas |