GLOBAL PERSPECTIVES IN AUTOMOTIVE INDUSTRY
The automotive sector is characterised by a relatively low trade/salesratio. While the production of most automotive producers in the world is spread over variouscountries in the value chain, the brands are still considered to reflect some national identity.Internationalisation strategies may change...
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| Format: | Article |
| Language: | English |
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University of Petrosani
2010-01-01
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| Series: | Annals of the University of Petrosani: Economics |
| Subjects: | |
| Online Access: | http://www.upet.ro/anale/economie/pdf/20100219.pdf |
| _version_ | 1818527248569860096 |
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| author | NICOLETA ISAC CONSTANTIN BÂGU |
| author_facet | NICOLETA ISAC CONSTANTIN BÂGU |
| author_sort | NICOLETA ISAC |
| collection | DOAJ |
| description | The automotive sector is characterised by a relatively low trade/salesratio. While the production of most automotive producers in the world is spread over variouscountries in the value chain, the brands are still considered to reflect some national identity.Internationalisation strategies may change over the lifecycle of the product and automakerstend to pursue diametrically opposed strategies. In mature markets, it is about managing whatgoes on beneath a static surface; in emerging markets’ dynamic environments, companies muststrategically position themselves to benefit from growth opportunities. However, without theright strategy and execution in mature markets, it is clear that traditional OEMs cannot profitfrom emerging markets-the persistence of structural issues in mature market operationseventually will rob all but the most resilient competitors of the opportunity to compete inemerging markets. |
| first_indexed | 2024-12-11T06:33:42Z |
| format | Article |
| id | doaj.art-0cec22cd5180465697f14e994b3ecdc1 |
| institution | Directory Open Access Journal |
| issn | 1582-5949 |
| language | English |
| last_indexed | 2024-12-11T06:33:42Z |
| publishDate | 2010-01-01 |
| publisher | University of Petrosani |
| record_format | Article |
| series | Annals of the University of Petrosani: Economics |
| spelling | doaj.art-0cec22cd5180465697f14e994b3ecdc12022-12-22T01:17:26ZengUniversity of PetrosaniAnnals of the University of Petrosani: Economics1582-59492010-01-01X2207214GLOBAL PERSPECTIVES IN AUTOMOTIVE INDUSTRYNICOLETA ISACCONSTANTIN BÂGUThe automotive sector is characterised by a relatively low trade/salesratio. While the production of most automotive producers in the world is spread over variouscountries in the value chain, the brands are still considered to reflect some national identity.Internationalisation strategies may change over the lifecycle of the product and automakerstend to pursue diametrically opposed strategies. In mature markets, it is about managing whatgoes on beneath a static surface; in emerging markets’ dynamic environments, companies muststrategically position themselves to benefit from growth opportunities. However, without theright strategy and execution in mature markets, it is clear that traditional OEMs cannot profitfrom emerging markets-the persistence of structural issues in mature market operationseventually will rob all but the most resilient competitors of the opportunity to compete inemerging markets.http://www.upet.ro/anale/economie/pdf/20100219.pdfcompetitivenessautomotive industryglobal marketsalesinvestment |
| spellingShingle | NICOLETA ISAC CONSTANTIN BÂGU GLOBAL PERSPECTIVES IN AUTOMOTIVE INDUSTRY Annals of the University of Petrosani: Economics competitiveness automotive industry global market sales investment |
| title | GLOBAL PERSPECTIVES IN AUTOMOTIVE INDUSTRY |
| title_full | GLOBAL PERSPECTIVES IN AUTOMOTIVE INDUSTRY |
| title_fullStr | GLOBAL PERSPECTIVES IN AUTOMOTIVE INDUSTRY |
| title_full_unstemmed | GLOBAL PERSPECTIVES IN AUTOMOTIVE INDUSTRY |
| title_short | GLOBAL PERSPECTIVES IN AUTOMOTIVE INDUSTRY |
| title_sort | global perspectives in automotive industry |
| topic | competitiveness automotive industry global market sales investment |
| url | http://www.upet.ro/anale/economie/pdf/20100219.pdf |
| work_keys_str_mv | AT nicoletaisac globalperspectivesinautomotiveindustry AT constantinbagu globalperspectivesinautomotiveindustry |