Multichannel Auction Strategies in Online Advertising With a Profit Model
In the online advertising market that has increasingly emerged with the Internet's rapid development, supply side platforms (SSP) use multichannel auctions to sell demand side platform (DSP) advertisements. To explore which channel is dominant, we analyze three channels including direct bidding...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
IEEE
2020-01-01
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| Series: | IEEE Access |
| Subjects: | |
| Online Access: | https://ieeexplore.ieee.org/document/9085338/ |