The Benefits and Challenges of the Gig Economy: Perspective of Gig Workers and Small Medium and Micro Enterprises (SMMEs) in South Africa

Digital work, otherwise referred to as 'gig' work, is heralded as a useful strategy that could help bridge the unemployment rate in South Africa by connecting job seekers and business organisations across the global spectrum. The purpose of this paper was to explore the benefits and chall...

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Main Authors: Sudhika Palhad, Stanley Onwubu, Rasmi Singh, Rookmoney Thakur, Surendra Thakur, Gugu Mkhize
Format: Article
Language:English
Published: Research and Postgraduate Support Directorate 2023-05-01
Series:African Journal of Inter-Multidisciplinary Studies
Subjects:
Online Access:https://137.158.157.31/index.php/ajims/article/view/1051
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author Sudhika Palhad
Stanley Onwubu
Rasmi Singh
Rookmoney Thakur
Surendra Thakur
Gugu Mkhize
author_facet Sudhika Palhad
Stanley Onwubu
Rasmi Singh
Rookmoney Thakur
Surendra Thakur
Gugu Mkhize
author_sort Sudhika Palhad
collection DOAJ
description Digital work, otherwise referred to as 'gig' work, is heralded as a useful strategy that could help bridge the unemployment rate in South Africa by connecting job seekers and business organisations across the global spectrum. The purpose of this paper was to explore the benefits and challenges of the gig economy on SMMEs in South Africa. In this study, an interpretive research paradigm was followed to explore the benefits and challenges of the gig economy in the SMMEs in South Africa. Semi-structured focus group interviews were conducted with 20 participants, consisting of thirteen gig workers (n=13) and seven business organization employees (n=7). The data collected were thematically analysed with the aid of NVivo v12 software (QSR International Pty Ltd, 2015). The participants held the view that the gig economy can promote business growth and economic inclusion, and help organisations better manage their resources. While gig work offers some advantages, the participants highlighted concerns surrounding the lack of clear policy, occupational vulnerability, precarity, platform-based work, and the risks of gig work. The study suggests that gig work is critical to advancing the growth of Small, Medium, and Micro Enterprises (SMMEs) in South Africa.
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spelling doaj.art-0d310ac1544e49ccbb33150fe16fa1a12023-07-16T09:42:14ZengResearch and Postgraduate Support DirectorateAfrican Journal of Inter-Multidisciplinary Studies2663-45972663-45892023-05-0151The Benefits and Challenges of the Gig Economy: Perspective of Gig Workers and Small Medium and Micro Enterprises (SMMEs) in South AfricaSudhika Palhad 0Stanley Onwubu1Rasmi Singh2Rookmoney Thakur3Surendra Thakur4Gugu Mkhize5Durban University of Technology, South AfricaDurban University of TechnologyDurban University of Technology, South AfricaDurban University of Technology, South AfricaDurban University of Technology, South AfricaInsurance Sector Education and Training Authority Digital work, otherwise referred to as 'gig' work, is heralded as a useful strategy that could help bridge the unemployment rate in South Africa by connecting job seekers and business organisations across the global spectrum. The purpose of this paper was to explore the benefits and challenges of the gig economy on SMMEs in South Africa. In this study, an interpretive research paradigm was followed to explore the benefits and challenges of the gig economy in the SMMEs in South Africa. Semi-structured focus group interviews were conducted with 20 participants, consisting of thirteen gig workers (n=13) and seven business organization employees (n=7). The data collected were thematically analysed with the aid of NVivo v12 software (QSR International Pty Ltd, 2015). The participants held the view that the gig economy can promote business growth and economic inclusion, and help organisations better manage their resources. While gig work offers some advantages, the participants highlighted concerns surrounding the lack of clear policy, occupational vulnerability, precarity, platform-based work, and the risks of gig work. The study suggests that gig work is critical to advancing the growth of Small, Medium, and Micro Enterprises (SMMEs) in South Africa. https://137.158.157.31/index.php/ajims/article/view/1051digital workgig economySouth Africaunemployment
spellingShingle Sudhika Palhad
Stanley Onwubu
Rasmi Singh
Rookmoney Thakur
Surendra Thakur
Gugu Mkhize
The Benefits and Challenges of the Gig Economy: Perspective of Gig Workers and Small Medium and Micro Enterprises (SMMEs) in South Africa
African Journal of Inter-Multidisciplinary Studies
digital work
gig economy
South Africa
unemployment
title The Benefits and Challenges of the Gig Economy: Perspective of Gig Workers and Small Medium and Micro Enterprises (SMMEs) in South Africa
title_full The Benefits and Challenges of the Gig Economy: Perspective of Gig Workers and Small Medium and Micro Enterprises (SMMEs) in South Africa
title_fullStr The Benefits and Challenges of the Gig Economy: Perspective of Gig Workers and Small Medium and Micro Enterprises (SMMEs) in South Africa
title_full_unstemmed The Benefits and Challenges of the Gig Economy: Perspective of Gig Workers and Small Medium and Micro Enterprises (SMMEs) in South Africa
title_short The Benefits and Challenges of the Gig Economy: Perspective of Gig Workers and Small Medium and Micro Enterprises (SMMEs) in South Africa
title_sort benefits and challenges of the gig economy perspective of gig workers and small medium and micro enterprises smmes in south africa
topic digital work
gig economy
South Africa
unemployment
url https://137.158.157.31/index.php/ajims/article/view/1051
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