Metaverses: Transition to a new business model or the image of the future?
Over the last decade, the phenomenon of network goods has been the driving force behind the economic development. The further evolution of business organization is seen as a transformation of traditional and platform models into metaverses. However, theoretical developments in this field lag behind...
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | Russian |
| Published: |
Ural State University of Economics
2023-05-01
|
| Series: | Управленец |
| Subjects: | |
| Online Access: | https://upravlenets.usue.ru/en/issues-2023/1242 |
| _version_ | 1797833172205961216 |
|---|---|
| author | Svetlana V. Orekhova Andrey Ye. Plakhin |
| author_facet | Svetlana V. Orekhova Andrey Ye. Plakhin |
| author_sort | Svetlana V. Orekhova |
| collection | DOAJ |
| description | Over the last decade, the phenomenon of network goods has been the driving force behind the economic development. The further evolution of business organization is seen as a transformation of traditional and platform models into metaverses. However, theoretical developments in this field lag behind practice. The article presents a formalized scientific review of research studies on metaverses as a technological, economic and social phenomenon. The concepts of business models, platform economy and digitalization constitute the theoretical basis of the work. The research method is based on taxonomy and further clustering of the most cited publications using the VOSviewer software tools. The empirical data include a set of works indexed in Scopus and selected by the subject area and keywords. The authors analyze the terminological essence of the notion “metaverse” and perform the clustering of the publications. We identify the taxonomic avenues for investigating metaverses, which tackle a number of issues: attracting public attention to this phenomenon, scrutinizing the technological mechanism of metaverses’ functioning, and considering their perceived benefits. The analysis of the most cited articles on metaverses indicates that the research agenda focuses primarily on the technological aspect. A metaverse is viewed as a special technological system that uses a set of technical means for space virtualization. At the same time, there is an evolutionary transition to interpreting metaverse as business model: from a fantasy virtual world or a technological system to a unique social mechanism that provides new economic and social effects, as well as innovative ways of monetization and value creation for users. |
| first_indexed | 2024-04-09T14:19:10Z |
| format | Article |
| id | doaj.art-0d45864649a54012869101ecb31a21fe |
| institution | Directory Open Access Journal |
| issn | 2218-5003 2686-7923 |
| language | Russian |
| last_indexed | 2024-04-09T14:19:10Z |
| publishDate | 2023-05-01 |
| publisher | Ural State University of Economics |
| record_format | Article |
| series | Управленец |
| spelling | doaj.art-0d45864649a54012869101ecb31a21fe2023-05-05T04:16:11ZrusUral State University of EconomicsУправленец2218-50032686-79232023-05-01142354610.29141/2218-5003-2023-14-2-3Metaverses: Transition to a new business model or the image of the future?Svetlana V. Orekhova0Andrey Ye. Plakhin1Ural State University of Economics, Ekaterinburg, RussiaUral State University of Economics, Ekaterinburg, RussiaOver the last decade, the phenomenon of network goods has been the driving force behind the economic development. The further evolution of business organization is seen as a transformation of traditional and platform models into metaverses. However, theoretical developments in this field lag behind practice. The article presents a formalized scientific review of research studies on metaverses as a technological, economic and social phenomenon. The concepts of business models, platform economy and digitalization constitute the theoretical basis of the work. The research method is based on taxonomy and further clustering of the most cited publications using the VOSviewer software tools. The empirical data include a set of works indexed in Scopus and selected by the subject area and keywords. The authors analyze the terminological essence of the notion “metaverse” and perform the clustering of the publications. We identify the taxonomic avenues for investigating metaverses, which tackle a number of issues: attracting public attention to this phenomenon, scrutinizing the technological mechanism of metaverses’ functioning, and considering their perceived benefits. The analysis of the most cited articles on metaverses indicates that the research agenda focuses primarily on the technological aspect. A metaverse is viewed as a special technological system that uses a set of technical means for space virtualization. At the same time, there is an evolutionary transition to interpreting metaverse as business model: from a fantasy virtual world or a technological system to a unique social mechanism that provides new economic and social effects, as well as innovative ways of monetization and value creation for users.https://upravlenets.usue.ru/en/issues-2023/1242metaversesbusiness modeltechnological systemvirtual worlddigitalizationdigital transformationnetworkbased business model |
| spellingShingle | Svetlana V. Orekhova Andrey Ye. Plakhin Metaverses: Transition to a new business model or the image of the future? Управленец metaverses business model technological system virtual world digitalization digital transformation networkbased business model |
| title | Metaverses: Transition to a new business model or the image of the future? |
| title_full | Metaverses: Transition to a new business model or the image of the future? |
| title_fullStr | Metaverses: Transition to a new business model or the image of the future? |
| title_full_unstemmed | Metaverses: Transition to a new business model or the image of the future? |
| title_short | Metaverses: Transition to a new business model or the image of the future? |
| title_sort | metaverses transition to a new business model or the image of the future |
| topic | metaverses business model technological system virtual world digitalization digital transformation networkbased business model |
| url | https://upravlenets.usue.ru/en/issues-2023/1242 |
| work_keys_str_mv | AT svetlanavorekhova metaversestransitiontoanewbusinessmodelortheimageofthefuture AT andreyyeplakhin metaversestransitiontoanewbusinessmodelortheimageofthefuture |