Customers’ Switching Behavior In Banking In The Special Region Of Yogyakarta Province Indonesia
This study aims to provide influence on the customer‟s switching behavior in islamic banking in the special region of Yogyakarta Province, Indonesia. Design/Methodology/Approach Multiple Regression were used to examine the influence of attitude towards switching, subjective norm, financial bondi...
| Main Author: | |
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| Format: | Article |
| Language: | Indonesian |
| Published: |
UMSurabaya Publishing
2017-11-01
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| Series: | Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah |
| Online Access: | http://journal.um-surabaya.ac.id/index.php/Mas/article/view/895 |
| _version_ | 1811228810124722176 |
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| author | Rofiul Wahyudi |
| author_facet | Rofiul Wahyudi |
| author_sort | Rofiul Wahyudi |
| collection | DOAJ |
| description | This study aims to provide influence on the customer‟s switching behavior
in islamic banking in the special region of Yogyakarta Province, Indonesia.
Design/Methodology/Approach
Multiple Regression were used to examine the influence of attitude
towards switching, subjective norm, financial bonding, social bonding,
structural bonding toward switching customers‟ behavior.
Findings
The result responses the variable of the attitude towards and subjective
norm and financial bonding, social bonding, structural bonding significant
to the switching intention to a conventional bank. Findings indicated it
interaction between switching intention and customer satisfaction for
customers‟ switching behavior.
Research implication and recommendations
Perhaps the most important finding of this research is those banking
players particularly improvement customer satisfaction and identifying
most factors driving intention to customers‟ switching. |
| first_indexed | 2024-04-12T10:03:50Z |
| format | Article |
| id | doaj.art-0d5f0f76c74940c8b6b8922b3cd78522 |
| institution | Directory Open Access Journal |
| issn | 2527-6344 2580-5800 |
| language | Indonesian |
| last_indexed | 2024-04-12T10:03:50Z |
| publishDate | 2017-11-01 |
| publisher | UMSurabaya Publishing |
| record_format | Article |
| series | Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah |
| spelling | doaj.art-0d5f0f76c74940c8b6b8922b3cd785222022-12-22T03:37:30ZindUMSurabaya PublishingJurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah2527-63442580-58002017-11-0122710Customers’ Switching Behavior In Banking In The Special Region Of Yogyakarta Province IndonesiaRofiul WahyudiThis study aims to provide influence on the customer‟s switching behavior in islamic banking in the special region of Yogyakarta Province, Indonesia. Design/Methodology/Approach Multiple Regression were used to examine the influence of attitude towards switching, subjective norm, financial bonding, social bonding, structural bonding toward switching customers‟ behavior. Findings The result responses the variable of the attitude towards and subjective norm and financial bonding, social bonding, structural bonding significant to the switching intention to a conventional bank. Findings indicated it interaction between switching intention and customer satisfaction for customers‟ switching behavior. Research implication and recommendations Perhaps the most important finding of this research is those banking players particularly improvement customer satisfaction and identifying most factors driving intention to customers‟ switching.http://journal.um-surabaya.ac.id/index.php/Mas/article/view/895 |
| spellingShingle | Rofiul Wahyudi Customers’ Switching Behavior In Banking In The Special Region Of Yogyakarta Province Indonesia Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah |
| title | Customers’ Switching Behavior In Banking In The Special Region Of Yogyakarta Province Indonesia |
| title_full | Customers’ Switching Behavior In Banking In The Special Region Of Yogyakarta Province Indonesia |
| title_fullStr | Customers’ Switching Behavior In Banking In The Special Region Of Yogyakarta Province Indonesia |
| title_full_unstemmed | Customers’ Switching Behavior In Banking In The Special Region Of Yogyakarta Province Indonesia |
| title_short | Customers’ Switching Behavior In Banking In The Special Region Of Yogyakarta Province Indonesia |
| title_sort | customers switching behavior in banking in the special region of yogyakarta province indonesia |
| url | http://journal.um-surabaya.ac.id/index.php/Mas/article/view/895 |
| work_keys_str_mv | AT rofiulwahyudi customersswitchingbehaviorinbankinginthespecialregionofyogyakartaprovinceindonesia |