THE PERVASIVENESS OF METAPHOR IN THE LANGUAGE OF ECONOMICS

Nowadays, metaphors can be seen in a totally new light, exceeding their primary function of being used only as ornamental tropes and becoming powerful instruments of expressiveness. They are active in the development of a conceptual framework for representing new ideas, as well as in providing new m...

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Main Author: Gabriela Telibașa
Format: Article
Language:English
Published: University of Bacău 2015-07-01
Series:Studies and Scientific Researches: Economics Edition
Subjects:
Online Access:http://sceco.ub.ro/index.php/SCECO/article/view/305
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author Gabriela Telibașa
author_facet Gabriela Telibașa
author_sort Gabriela Telibașa
collection DOAJ
description Nowadays, metaphors can be seen in a totally new light, exceeding their primary function of being used only as ornamental tropes and becoming powerful instruments of expressiveness. They are active in the development of a conceptual framework for representing new ideas, as well as in providing new meaning. With their help, readers gain a more precise understanding of the terminology and scientific concepts and therefore, contribute to a greater accuracy in the use of language. Given their pervasiveness, language becomes less abstract and more manageable in concretising, objectivising or even humanising concepts. Economy related topics are part of our everyday’s language. Having a close relationship with human beings and human society, the field of Economics becomes a rich linguistic domain which, if explored, proves to be very productive in offering semantic extension. Applying conceptual terminology to corpus material we shall try to identify, classify and gather information with specific interest in metaphors that belong to the field of Economics.
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spelling doaj.art-0d8a9adc88e744ccbe73e463d4e4b2b52022-12-22T03:46:50ZengUniversity of BacăuStudies and Scientific Researches: Economics Edition2066-561X2344-13212015-07-0102110.29358/sceco.v0i21.305302THE PERVASIVENESS OF METAPHOR IN THE LANGUAGE OF ECONOMICSGabriela TelibașaNowadays, metaphors can be seen in a totally new light, exceeding their primary function of being used only as ornamental tropes and becoming powerful instruments of expressiveness. They are active in the development of a conceptual framework for representing new ideas, as well as in providing new meaning. With their help, readers gain a more precise understanding of the terminology and scientific concepts and therefore, contribute to a greater accuracy in the use of language. Given their pervasiveness, language becomes less abstract and more manageable in concretising, objectivising or even humanising concepts. Economy related topics are part of our everyday’s language. Having a close relationship with human beings and human society, the field of Economics becomes a rich linguistic domain which, if explored, proves to be very productive in offering semantic extension. Applying conceptual terminology to corpus material we shall try to identify, classify and gather information with specific interest in metaphors that belong to the field of Economics.http://sceco.ub.ro/index.php/SCECO/article/view/305economyconceptual metaphorsstructural metaphorsorientational metaphorsontological metaphorssource domaintarget domain
spellingShingle Gabriela Telibașa
THE PERVASIVENESS OF METAPHOR IN THE LANGUAGE OF ECONOMICS
Studies and Scientific Researches: Economics Edition
economy
conceptual metaphors
structural metaphors
orientational metaphors
ontological metaphors
source domain
target domain
title THE PERVASIVENESS OF METAPHOR IN THE LANGUAGE OF ECONOMICS
title_full THE PERVASIVENESS OF METAPHOR IN THE LANGUAGE OF ECONOMICS
title_fullStr THE PERVASIVENESS OF METAPHOR IN THE LANGUAGE OF ECONOMICS
title_full_unstemmed THE PERVASIVENESS OF METAPHOR IN THE LANGUAGE OF ECONOMICS
title_short THE PERVASIVENESS OF METAPHOR IN THE LANGUAGE OF ECONOMICS
title_sort pervasiveness of metaphor in the language of economics
topic economy
conceptual metaphors
structural metaphors
orientational metaphors
ontological metaphors
source domain
target domain
url http://sceco.ub.ro/index.php/SCECO/article/view/305
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