Analysis of problems of entrants’ perception the speciality “Marketing” (on the example of Sumy region)
It is presented the results of studies of consumer preferences in the educational market of Sumy region, as well as problems of potential applicants perception of the specialty Marketing. It is defined factors which influence to the choice the profession of a marketer.
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Sumy State University
2011-10-01
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| Series: | Marketing i Menedžment Innovacij |
| Subjects: | |
| Online Access: | http://mmi.fem.sumdu.edu.ua/sites/default/files/mmi2011_3_2_21_27.pdf |
| Summary: | It is presented the results of studies of consumer preferences in the educational market of Sumy region, as well as problems of potential applicants perception of the specialty Marketing. It is defined factors which influence to the choice the profession of a marketer. |
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| ISSN: | 2218-4511 |