Analysis of problems of entrants’ perception the speciality “Marketing” (on the example of Sumy region)
It is presented the results of studies of consumer preferences in the educational market of Sumy region, as well as problems of potential applicants perception of the specialty Marketing. It is defined factors which influence to the choice the profession of a marketer.
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Sumy State University
2011-10-01
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| Series: | Marketing i Menedžment Innovacij |
| Subjects: | |
| Online Access: | http://mmi.fem.sumdu.edu.ua/sites/default/files/mmi2011_3_2_21_27.pdf |
| _version_ | 1797330658704490496 |
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| author | M.Yu. Karpishchenko S.M. Illiashenko |
| author_facet | M.Yu. Karpishchenko S.M. Illiashenko |
| author_sort | M.Yu. Karpishchenko |
| collection | DOAJ |
| description | It is presented the results of studies of consumer preferences in the educational market of Sumy region, as well as problems of potential applicants perception of the specialty Marketing. It is defined factors which influence to the choice the profession of a marketer. |
| first_indexed | 2024-03-08T07:22:54Z |
| format | Article |
| id | doaj.art-0d8e17b009584795a59d0c3d4d07a198 |
| institution | Directory Open Access Journal |
| issn | 2218-4511 |
| language | English |
| last_indexed | 2024-03-08T07:22:54Z |
| publishDate | 2011-10-01 |
| publisher | Sumy State University |
| record_format | Article |
| series | Marketing i Menedžment Innovacij |
| spelling | doaj.art-0d8e17b009584795a59d0c3d4d07a1982024-02-02T22:34:16ZengSumy State UniversityMarketing i Menedžment Innovacij2218-45112011-10-0123/22127Analysis of problems of entrants’ perception the speciality “Marketing” (on the example of Sumy region)M.Yu. KarpishchenkoS.M. IlliashenkoIt is presented the results of studies of consumer preferences in the educational market of Sumy region, as well as problems of potential applicants perception of the specialty Marketing. It is defined factors which influence to the choice the profession of a marketer.http://mmi.fem.sumdu.edu.ua/sites/default/files/mmi2011_3_2_21_27.pdfmarket of educational serviceshigher educationspecialty “Marketing”market researchconsumer preferencesfactors of influence |
| spellingShingle | M.Yu. Karpishchenko S.M. Illiashenko Analysis of problems of entrants’ perception the speciality “Marketing” (on the example of Sumy region) Marketing i Menedžment Innovacij market of educational services higher education specialty “Marketing” market research consumer preferences factors of influence |
| title | Analysis of problems of entrants’ perception the speciality “Marketing” (on the example of Sumy region) |
| title_full | Analysis of problems of entrants’ perception the speciality “Marketing” (on the example of Sumy region) |
| title_fullStr | Analysis of problems of entrants’ perception the speciality “Marketing” (on the example of Sumy region) |
| title_full_unstemmed | Analysis of problems of entrants’ perception the speciality “Marketing” (on the example of Sumy region) |
| title_short | Analysis of problems of entrants’ perception the speciality “Marketing” (on the example of Sumy region) |
| title_sort | analysis of problems of entrants perception the speciality marketing on the example of sumy region |
| topic | market of educational services higher education specialty “Marketing” market research consumer preferences factors of influence |
| url | http://mmi.fem.sumdu.edu.ua/sites/default/files/mmi2011_3_2_21_27.pdf |
| work_keys_str_mv | AT myukarpishchenko analysisofproblemsofentrantsperceptionthespecialitymarketingontheexampleofsumyregion AT smilliashenko analysisofproblemsofentrantsperceptionthespecialitymarketingontheexampleofsumyregion |