An empirical investigation of the impact of social media tool usage on employees work performance among Ghana Commercial Bank Workers
Goal: The motivation of this paper is to forge and foster an insightful and comprehensive understanding of social media potential and its possible impact on Ghana Commercial Bank employees’ performance. Design / Methodology / Approach: Five cities were strategically sampled using convenient sampl...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
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Associação Brasileira de Engenharia de Produção (ABEPRO)
2022-11-01
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| Series: | Brazilian Journal of Operations & Production Management |
| Subjects: | |
| Online Access: | https://bjopm.org.br/bjopm/article/view/1382 |
| _version_ | 1811218038898294784 |
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| author | Abubakari Sadiq Mohammed Sylvester Nsobire Ayambila Sadia Lukman |
| author_facet | Abubakari Sadiq Mohammed Sylvester Nsobire Ayambila Sadia Lukman |
| author_sort | Abubakari Sadiq Mohammed |
| collection | DOAJ |
| description |
Goal: The motivation of this paper is to forge and foster an insightful and comprehensive understanding of social media potential and its possible impact on Ghana Commercial Bank employees’ performance.
Design / Methodology / Approach: Five cities were strategically sampled using convenient sampling technique to represent the various diversifications in corporate compositions. Data was collected from 249 workers of the Ghana Commercial Bank. The study utilized the structural equation modeling technique to construct and evaluate the proposed research model.
Results: Social media usage had a significant positive relationship with employee engagement and knowledge transfer. Knowledge transfer had no significant relationship with work performance and employee engagement had a significant positive relationship with work performance. Experience with social media had a significant moderating effect on relationship between knowledge transfer and work performance.
Research limitations/implications: The study covered employees from one bank and this has implications on generalization. The study used cross sectional data and employed quantitative analysis. Mixed methods would have added some insights and longitudinal data could further unravel causal relationships among overtime.
Practical implications: Social media platform managers and policy makers within the banking sector should proactively harness social media platform and utilize to benefit corporate bodies. Banking authorities and allied stakeholders should train workers to ensure positive inclination to social media usage.
Originality/Value: Contributes to theory by validating and establishing the theoretical model. The findings provide insights with respect to development and subsequent deployment of practical guidelines for successful integration of social media in enterprise activities.
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| first_indexed | 2024-04-12T07:03:14Z |
| format | Article |
| id | doaj.art-0d97cfbaa6db42cdacd3fae228476a99 |
| institution | Directory Open Access Journal |
| issn | 2237-8960 |
| language | English |
| last_indexed | 2024-04-12T07:03:14Z |
| publishDate | 2022-11-01 |
| publisher | Associação Brasileira de Engenharia de Produção (ABEPRO) |
| record_format | Article |
| series | Brazilian Journal of Operations & Production Management |
| spelling | doaj.art-0d97cfbaa6db42cdacd3fae228476a992022-12-22T03:42:56ZengAssociação Brasileira de Engenharia de Produção (ABEPRO)Brazilian Journal of Operations & Production Management2237-89602022-11-0120110.14488/BJOPM.1382.2023An empirical investigation of the impact of social media tool usage on employees work performance among Ghana Commercial Bank WorkersAbubakari Sadiq Mohammed0Sylvester Nsobire Ayambila1Sadia Lukman2University of Science and Technology of China (USTC), Hefei City, Anhui, China.University for Development Studies (UDS), Tamale, Ghana, África.University of Science and Technology of China (USTC), Hefei City, Anhui, China. Goal: The motivation of this paper is to forge and foster an insightful and comprehensive understanding of social media potential and its possible impact on Ghana Commercial Bank employees’ performance. Design / Methodology / Approach: Five cities were strategically sampled using convenient sampling technique to represent the various diversifications in corporate compositions. Data was collected from 249 workers of the Ghana Commercial Bank. The study utilized the structural equation modeling technique to construct and evaluate the proposed research model. Results: Social media usage had a significant positive relationship with employee engagement and knowledge transfer. Knowledge transfer had no significant relationship with work performance and employee engagement had a significant positive relationship with work performance. Experience with social media had a significant moderating effect on relationship between knowledge transfer and work performance. Research limitations/implications: The study covered employees from one bank and this has implications on generalization. The study used cross sectional data and employed quantitative analysis. Mixed methods would have added some insights and longitudinal data could further unravel causal relationships among overtime. Practical implications: Social media platform managers and policy makers within the banking sector should proactively harness social media platform and utilize to benefit corporate bodies. Banking authorities and allied stakeholders should train workers to ensure positive inclination to social media usage. Originality/Value: Contributes to theory by validating and establishing the theoretical model. The findings provide insights with respect to development and subsequent deployment of practical guidelines for successful integration of social media in enterprise activities. https://bjopm.org.br/bjopm/article/view/1382Social MediaEmployee WorkUse Experience Ghana Commercial Bank |
| spellingShingle | Abubakari Sadiq Mohammed Sylvester Nsobire Ayambila Sadia Lukman An empirical investigation of the impact of social media tool usage on employees work performance among Ghana Commercial Bank Workers Brazilian Journal of Operations & Production Management Social Media Employee Work Use Experience Ghana Commercial Bank |
| title | An empirical investigation of the impact of social media tool usage on employees work performance among Ghana Commercial Bank Workers |
| title_full | An empirical investigation of the impact of social media tool usage on employees work performance among Ghana Commercial Bank Workers |
| title_fullStr | An empirical investigation of the impact of social media tool usage on employees work performance among Ghana Commercial Bank Workers |
| title_full_unstemmed | An empirical investigation of the impact of social media tool usage on employees work performance among Ghana Commercial Bank Workers |
| title_short | An empirical investigation of the impact of social media tool usage on employees work performance among Ghana Commercial Bank Workers |
| title_sort | empirical investigation of the impact of social media tool usage on employees work performance among ghana commercial bank workers |
| topic | Social Media Employee Work Use Experience Ghana Commercial Bank |
| url | https://bjopm.org.br/bjopm/article/view/1382 |
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