From Postmodern Ethics to the New Ethics of the Me Generation: The Transition from Mass Media to the Internet
Postmodernism, a culture of vague boundaries, boosted values such as individualism and superficial character, with the Mass Media as a crucial factor in spreading them. The Internet is an heir of this period, but took on a life of its own, becoming the favourite information source for the population...
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| Format: | Article |
| Language: | English |
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Universidad de Navarra
2012-01-01
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| Series: | Communication & Society (Formerly Comunicación y Sociedad) |
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| Online Access: | https://revistas.unav.edu/index.php/communication-and-society/article/view/36180 |
| Summary: | Postmodernism, a culture of vague boundaries, boosted values such as individualism and superficial character, with the Mass Media as a crucial factor in spreading them. The Internet is an heir of this period, but took on a life of its own, becoming the favourite information source for the population, and also an economic icon. The Internet put an end to the fragmentation of the media and introduced a bidirectional nature to communications. It is a multipurpose tool that generates values and changes (in reading, attention, memory or culture), requiring a critical evaluation of the new Me Generation axiology. |
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| ISSN: | 2386-7876 |