The mediating role of narcissistic behavior in the relationship between materialistic orientation and conspicuous online consumption behavior on social media

The mediating role of narcissistic behavior in the relationship between materialistic orientation and conspicuous online consumption behavior on social media

AbstractMaterialism is a prevalent phenomenon in contemporary society and exerts a substantial influence on consumer behavior. Materialistic individuals prioritize their life goals, success criteria, and sources of happiness through the accumulation of wealth, often exhibiting a proclivity towards n...

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Bibliographic Details
Main Authors: Sularsih Anggarawati, Armelly Armelly, Muhartini Salim, Wida Odilawati, Fachri Eka Saputra, Ferry Tema Atmaja
Format: Article
Language:English
Published: Taylor & Francis Group 2023-12-01
Series:Cogent Business & Management
Subjects:
materialistic orientation
narcissistic behavior
conspicuous consumption
social media
structural equation model
Indonesia
Online Access:https://www.tandfonline.com/doi/10.1080/23311975.2023.2285768

Internet

https://www.tandfonline.com/doi/10.1080/23311975.2023.2285768

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