Developing a multidimensional framework for wine tourist behavior: Evidence from Greece
In response to the need for a better empirical understanding of the multiple factors that drive the demand of wine tourism, this paper serves a twofold objective: first, to test the distinctiveness of motivations for visiting a wine region along with a winery; and secondly, to explore whether geogra...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Firenze University Press
2015-12-01
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| Series: | Wine Economics and Policy |
| Subjects: | |
| Online Access: | http://www.sciencedirect.com/science/article/pii/S2212977415000319 |
| _version_ | 1819088293859426304 |
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| author | Maria Alebaki George Menexes Alex Koutsouris |
| author_facet | Maria Alebaki George Menexes Alex Koutsouris |
| author_sort | Maria Alebaki |
| collection | DOAJ |
| description | In response to the need for a better empirical understanding of the multiple factors that drive the demand of wine tourism, this paper serves a twofold objective: first, to test the distinctiveness of motivations for visiting a wine region along with a winery; and secondly, to explore whether geographical distance between tourists׳ place of origin and the wine region can add to the ability of other wine consumer/tourist variables (product involvement; product knowledge; wine tourist identity; past experience) to predict specific aspects of wine tourist behavior. In doing so, quantitative survey data were collected from 381 visitors of 12 wineries located in Northern Greece. Results from Principal Component and Multiple Hierarchical Regression Analyses indicate that travel distance predicts wine purchasing at the cellar door as well as the motivational factors associated with ׳Socialization׳ and ׳Destination attractiveness׳. Further, the study proposes a conceptual framework for wine tourism motivation. |
| first_indexed | 2024-12-21T21:49:45Z |
| format | Article |
| id | doaj.art-0da90278f97442d0857ec7d91afbf461 |
| institution | Directory Open Access Journal |
| issn | 2212-9774 |
| language | English |
| last_indexed | 2024-12-21T21:49:45Z |
| publishDate | 2015-12-01 |
| publisher | Firenze University Press |
| record_format | Article |
| series | Wine Economics and Policy |
| spelling | doaj.art-0da90278f97442d0857ec7d91afbf4612022-12-21T18:49:07ZengFirenze University PressWine Economics and Policy2212-97742015-12-01429810910.1016/j.wep.2015.11.002Developing a multidimensional framework for wine tourist behavior: Evidence from GreeceMaria Alebaki0George Menexes1Alex Koutsouris2Department of Agricultural Economics and Rural Sociology, Faculty of Agriculture, Forestry and Natural Environment, Aristotle University of Thessaloniki, University Campus, 54124 Thessaloniki, GreeceLaboratory of Agronomy, Faculty of Agriculture, Forestry and Natural Environment, Aristotle University of Thessaloniki, University Campus, 54124 Thessaloniki, GreeceDepartment of Agricultural Economics and Rural Development, Agricultural University Of Athens, Laboratory of Agricultural Extension, Agricultural Systems and Rural Sociology, Iera Odos 75, 118 55 Athens, GreeceIn response to the need for a better empirical understanding of the multiple factors that drive the demand of wine tourism, this paper serves a twofold objective: first, to test the distinctiveness of motivations for visiting a wine region along with a winery; and secondly, to explore whether geographical distance between tourists׳ place of origin and the wine region can add to the ability of other wine consumer/tourist variables (product involvement; product knowledge; wine tourist identity; past experience) to predict specific aspects of wine tourist behavior. In doing so, quantitative survey data were collected from 381 visitors of 12 wineries located in Northern Greece. Results from Principal Component and Multiple Hierarchical Regression Analyses indicate that travel distance predicts wine purchasing at the cellar door as well as the motivational factors associated with ׳Socialization׳ and ׳Destination attractiveness׳. Further, the study proposes a conceptual framework for wine tourism motivation.http://www.sciencedirect.com/science/article/pii/S2212977415000319Wine tourismMotivationsTravel distance |
| spellingShingle | Maria Alebaki George Menexes Alex Koutsouris Developing a multidimensional framework for wine tourist behavior: Evidence from Greece Wine Economics and Policy Wine tourism Motivations Travel distance |
| title | Developing a multidimensional framework for wine tourist behavior: Evidence from Greece |
| title_full | Developing a multidimensional framework for wine tourist behavior: Evidence from Greece |
| title_fullStr | Developing a multidimensional framework for wine tourist behavior: Evidence from Greece |
| title_full_unstemmed | Developing a multidimensional framework for wine tourist behavior: Evidence from Greece |
| title_short | Developing a multidimensional framework for wine tourist behavior: Evidence from Greece |
| title_sort | developing a multidimensional framework for wine tourist behavior evidence from greece |
| topic | Wine tourism Motivations Travel distance |
| url | http://www.sciencedirect.com/science/article/pii/S2212977415000319 |
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