POLITICAL ECONOMY OF RELIGIOUS AND CULTURAL SYMBOLS IN THE SOAP OPERA OF TUKANG BUBUR NAIK HAJI AT RCTI
Television is a very influential media and important tool in capital accumulation. This study aims to reveal the use of Islamic and Betawi ethnic symbols, workers, and also the audiences of Tukang Bubur Naik Haji (TBNH) soap opera at RCTI. This research used a political economy of communication pers...
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| Format: | Article |
| Language: | English |
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Institut Agama Islam Negeri (IAIN) Sultan Amai Gorontalo
2015-06-01
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| Series: | Al-Ulum |
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| Online Access: | http://journal.iaingorontalo.ac.id/index.php/au/article/view/300 |
| _version_ | 1819168372464549888 |
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| author | Yasir |
| author_facet | Yasir |
| author_sort | Yasir |
| collection | DOAJ |
| description | Television is a very influential media and important tool in capital accumulation. This study aims to reveal the use of Islamic and Betawi ethnic symbols, workers, and also the audiences of Tukang Bubur Naik Haji (TBNH) soap opera at RCTI. This research used a political economy of communication perspective. The data were collected by using interview, observation, documentation, and literature study. The result shows that the religious symbols of Islam and Betawi culture have been exploited as comodity to be traded. Those symbols have been commercialized dan manipulated through the use of sensational, provocative, and hyperbole words or sentences to entertain audiences and to attract the advertisers. The hyper-comercialization and politicization of symbols caused the soap opera workers and Moslem audiences have been exploited. |
| first_indexed | 2024-12-22T19:02:34Z |
| format | Article |
| id | doaj.art-0dade8d20a49454f8c0a6005cbbaf1e6 |
| institution | Directory Open Access Journal |
| issn | 1412-0534 2442-8213 |
| language | English |
| last_indexed | 2024-12-22T19:02:34Z |
| publishDate | 2015-06-01 |
| publisher | Institut Agama Islam Negeri (IAIN) Sultan Amai Gorontalo |
| record_format | Article |
| series | Al-Ulum |
| spelling | doaj.art-0dade8d20a49454f8c0a6005cbbaf1e62022-12-21T18:15:53ZengInstitut Agama Islam Negeri (IAIN) Sultan Amai GorontaloAl-Ulum1412-05342442-82132015-06-01152157172POLITICAL ECONOMY OF RELIGIOUS AND CULTURAL SYMBOLS IN THE SOAP OPERA OF TUKANG BUBUR NAIK HAJI AT RCTIYasir0Faculty of Social and Political Science (FISIP) of Riau UniversityTelevision is a very influential media and important tool in capital accumulation. This study aims to reveal the use of Islamic and Betawi ethnic symbols, workers, and also the audiences of Tukang Bubur Naik Haji (TBNH) soap opera at RCTI. This research used a political economy of communication perspective. The data were collected by using interview, observation, documentation, and literature study. The result shows that the religious symbols of Islam and Betawi culture have been exploited as comodity to be traded. Those symbols have been commercialized dan manipulated through the use of sensational, provocative, and hyperbole words or sentences to entertain audiences and to attract the advertisers. The hyper-comercialization and politicization of symbols caused the soap opera workers and Moslem audiences have been exploited.http://journal.iaingorontalo.ac.id/index.php/au/article/view/300political economy of communicationexploitationcomodityreligious symbols |
| spellingShingle | Yasir POLITICAL ECONOMY OF RELIGIOUS AND CULTURAL SYMBOLS IN THE SOAP OPERA OF TUKANG BUBUR NAIK HAJI AT RCTI Al-Ulum political economy of communication exploitation comodity religious symbols |
| title | POLITICAL ECONOMY OF RELIGIOUS AND CULTURAL SYMBOLS IN THE SOAP OPERA OF TUKANG BUBUR NAIK HAJI AT RCTI |
| title_full | POLITICAL ECONOMY OF RELIGIOUS AND CULTURAL SYMBOLS IN THE SOAP OPERA OF TUKANG BUBUR NAIK HAJI AT RCTI |
| title_fullStr | POLITICAL ECONOMY OF RELIGIOUS AND CULTURAL SYMBOLS IN THE SOAP OPERA OF TUKANG BUBUR NAIK HAJI AT RCTI |
| title_full_unstemmed | POLITICAL ECONOMY OF RELIGIOUS AND CULTURAL SYMBOLS IN THE SOAP OPERA OF TUKANG BUBUR NAIK HAJI AT RCTI |
| title_short | POLITICAL ECONOMY OF RELIGIOUS AND CULTURAL SYMBOLS IN THE SOAP OPERA OF TUKANG BUBUR NAIK HAJI AT RCTI |
| title_sort | political economy of religious and cultural symbols in the soap opera of tukang bubur naik haji at rcti |
| topic | political economy of communication exploitation comodity religious symbols |
| url | http://journal.iaingorontalo.ac.id/index.php/au/article/view/300 |
| work_keys_str_mv | AT yasir politicaleconomyofreligiousandculturalsymbolsinthesoapoperaoftukangbuburnaikhajiatrcti |