More Haste, Less Speed: How Update Frequency of Mobile Apps Influences Consumer Interest
The present study proposes a theoretical framework that uncovers the joint effects of the update frequency of apps and product type of the update on consumer interest and its underlying mechanisms. Building on the theory of mental accounting and regulatory focus, we propose that the effects of updat...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
MDPI AG
2021-10-01
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| Series: | Journal of Theoretical and Applied Electronic Commerce Research |
| Subjects: | |
| Online Access: | https://www.mdpi.com/0718-1876/16/7/160 |
| _version_ | 1797503090221383680 |
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| author | Xuan Gong Amar Razzaq Wei Wang |
| author_facet | Xuan Gong Amar Razzaq Wei Wang |
| author_sort | Xuan Gong |
| collection | DOAJ |
| description | The present study proposes a theoretical framework that uncovers the joint effects of the update frequency of apps and product type of the update on consumer interest and its underlying mechanisms. Building on the theory of mental accounting and regulatory focus, we propose that the effects of update frequency on consumer interest are different for hedonic products and utilitarian products. The authors give insights into the main effects with an empirical analysis of a field data set and establish an understanding of the fundamental mechanisms by two laboratory experiments. The findings show that for hedonic products, high update frequency contributes to higher consumer interest by affecting the benefit perception of consumers. For utilitarian products, low update frequency results in higher consumer interest by influencing the risk perception of consumers. Furthermore, the level of update can affect the combined effects of product type and update frequency on consumer interest and, particularly for low update levels, the aforementioned association can be reversed. |
| first_indexed | 2024-03-10T03:45:32Z |
| format | Article |
| id | doaj.art-0dc1152fac404aa6a40d4a20cb6d573f |
| institution | Directory Open Access Journal |
| issn | 0718-1876 |
| language | English |
| last_indexed | 2024-03-10T03:45:32Z |
| publishDate | 2021-10-01 |
| publisher | MDPI AG |
| record_format | Article |
| series | Journal of Theoretical and Applied Electronic Commerce Research |
| spelling | doaj.art-0dc1152fac404aa6a40d4a20cb6d573f2023-11-23T09:09:31ZengMDPI AGJournal of Theoretical and Applied Electronic Commerce Research0718-18762021-10-011672922294210.3390/jtaer16070160More Haste, Less Speed: How Update Frequency of Mobile Apps Influences Consumer InterestXuan Gong0Amar Razzaq1Wei Wang2College of Economics and Management, Huazhong Agricultural University, No. 1 Shizishan Street, Honsghan District, Wuhan 430070, ChinaBusiness School, Huanggang Normal University, Huanggang City Development Zone, Xingang 2nd Road, Huanggang 438000, ChinaEconomics and Management School, Wuhan University, 299 Bayi Road, Wuchang District, Wuhan 430072, ChinaThe present study proposes a theoretical framework that uncovers the joint effects of the update frequency of apps and product type of the update on consumer interest and its underlying mechanisms. Building on the theory of mental accounting and regulatory focus, we propose that the effects of update frequency on consumer interest are different for hedonic products and utilitarian products. The authors give insights into the main effects with an empirical analysis of a field data set and establish an understanding of the fundamental mechanisms by two laboratory experiments. The findings show that for hedonic products, high update frequency contributes to higher consumer interest by affecting the benefit perception of consumers. For utilitarian products, low update frequency results in higher consumer interest by influencing the risk perception of consumers. Furthermore, the level of update can affect the combined effects of product type and update frequency on consumer interest and, particularly for low update levels, the aforementioned association can be reversed.https://www.mdpi.com/0718-1876/16/7/160update frequencyproduct typeperceived benefitperceived riskupdate level |
| spellingShingle | Xuan Gong Amar Razzaq Wei Wang More Haste, Less Speed: How Update Frequency of Mobile Apps Influences Consumer Interest Journal of Theoretical and Applied Electronic Commerce Research update frequency product type perceived benefit perceived risk update level |
| title | More Haste, Less Speed: How Update Frequency of Mobile Apps Influences Consumer Interest |
| title_full | More Haste, Less Speed: How Update Frequency of Mobile Apps Influences Consumer Interest |
| title_fullStr | More Haste, Less Speed: How Update Frequency of Mobile Apps Influences Consumer Interest |
| title_full_unstemmed | More Haste, Less Speed: How Update Frequency of Mobile Apps Influences Consumer Interest |
| title_short | More Haste, Less Speed: How Update Frequency of Mobile Apps Influences Consumer Interest |
| title_sort | more haste less speed how update frequency of mobile apps influences consumer interest |
| topic | update frequency product type perceived benefit perceived risk update level |
| url | https://www.mdpi.com/0718-1876/16/7/160 |
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