Determinan Purchase Intention: Perspektif Pelanggan Minimarket
The purpose of this research is to analyze the effect of brand awareness, perceived quality, brand association, and brand loyalty which affect the purchase intention of consumers at Alfamart minimarkets, Indomaret, Lawson in Jakarta. Distributing questionnaires to 200 respondents. In this study, sam...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Research Center and Case Clearing House, Sekolah Tinggi Manajemen PPM
2021-06-01
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| Series: | Journal of Management and Business Review |
| Subjects: | |
| Online Access: | https://jmbr.ppm-school.ac.id/index.php/jmbr/article/view/275 |