CSR INTEGRATION INTO THE CORPORATE STRATEGY
The aim of this research paper is to develop a model for the integration of ethics and Corporate Social Responsibility (CSR) into the company strategy as a source of competitive advantages. CSR is an organization's obligation to consider the interests of their customers, employees, shareholders...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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Romanian Foundation for Business Intelligence
2014-12-01
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| Series: | Cross-Cultural Management Journal |
| Subjects: | |
| Online Access: |
http://seaopenresearch.eu/Journals/articles/CMJ2014_I2_12.pdf
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| _version_ | 1818231275590254592 |
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| author | Patrizia GAZZOLA Gianluca COLOMBO |
| author_facet | Patrizia GAZZOLA Gianluca COLOMBO |
| author_sort | Patrizia GAZZOLA |
| collection | DOAJ |
| description | The aim of this research paper is to develop a model for the integration of ethics and Corporate Social Responsibility (CSR) into the company strategy as a source of competitive advantages. CSR is an organization's obligation to consider the interests of their customers, employees, shareholders, communities and to consider the social and environmental consequences of their business activities. By integrating CSR into the corporate strategy and stakeholder management, organizations can ensure that the increasing of shareholder value doesn’t overshadow the need to behave ethically to their stakeholders. The research is based on the theoretical framework that supports a thesis of beneficial impact of the development and implementation of CSR plan: by planning out CSR as part of a corporate strategy, companies can achieve the ultimate goal of creating both social value and corporate value. |
| first_indexed | 2024-12-12T10:47:48Z |
| format | Article |
| id | doaj.art-0dd5f5c2f847487592e7e382ed44ab5c |
| institution | Directory Open Access Journal |
| issn | 2286-0452 |
| language | English |
| last_indexed | 2024-12-12T10:47:48Z |
| publishDate | 2014-12-01 |
| publisher | Romanian Foundation for Business Intelligence |
| record_format | Article |
| series | Cross-Cultural Management Journal |
| spelling | doaj.art-0dd5f5c2f847487592e7e382ed44ab5c2022-12-22T00:26:50ZengRomanian Foundation for Business IntelligenceCross-Cultural Management Journal2286-04522014-12-01XVI2331338cmj:y2014:i2:p331-338CSR INTEGRATION INTO THE CORPORATE STRATEGYPatrizia GAZZOLA0Gianluca COLOMBO1 Department of Economics, Insubria University, Varese, Italy Institute of Management, University of Italian Switzerland, Lugano, Switzerland The aim of this research paper is to develop a model for the integration of ethics and Corporate Social Responsibility (CSR) into the company strategy as a source of competitive advantages. CSR is an organization's obligation to consider the interests of their customers, employees, shareholders, communities and to consider the social and environmental consequences of their business activities. By integrating CSR into the corporate strategy and stakeholder management, organizations can ensure that the increasing of shareholder value doesn’t overshadow the need to behave ethically to their stakeholders. The research is based on the theoretical framework that supports a thesis of beneficial impact of the development and implementation of CSR plan: by planning out CSR as part of a corporate strategy, companies can achieve the ultimate goal of creating both social value and corporate value. http://seaopenresearch.eu/Journals/articles/CMJ2014_I2_12.pdf CSRStrategyStakeholder |
| spellingShingle | Patrizia GAZZOLA Gianluca COLOMBO CSR INTEGRATION INTO THE CORPORATE STRATEGY Cross-Cultural Management Journal CSR Strategy Stakeholder |
| title | CSR INTEGRATION INTO THE CORPORATE STRATEGY |
| title_full | CSR INTEGRATION INTO THE CORPORATE STRATEGY |
| title_fullStr | CSR INTEGRATION INTO THE CORPORATE STRATEGY |
| title_full_unstemmed | CSR INTEGRATION INTO THE CORPORATE STRATEGY |
| title_short | CSR INTEGRATION INTO THE CORPORATE STRATEGY |
| title_sort | csr integration into the corporate strategy |
| topic | CSR Strategy Stakeholder |
| url |
http://seaopenresearch.eu/Journals/articles/CMJ2014_I2_12.pdf
|
| work_keys_str_mv | AT patriziagazzola csrintegrationintothecorporatestrategy AT gianlucacolombo csrintegrationintothecorporatestrategy |