| Summary: | Little attention has been given to privately owned television channels in Russia though they now rival the state-run networks in importance. The most influential network in post-Soviet television history is the entertainment network STS. Using the framework of critical media industry studies proposed by Havens, Lotz and Tinic this paper traces the history of STS, its importance in bringing new genres and production techniques to Russia and its rapid growth in the 2000s. Particular attention is given to questions of hybridity, interactions with global media industries and the network’s attempt to build formats for the global market.
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