Strategies for the Development of Earthenware Craft Business

This study aimed to design priorities of strategies for the development of earthenware craft business in Kasongan Tourism Village, Bantul Regency. To pursue this objective, the method used in this study was qualitative descriptive. Moreover, primary and secondary data were used in the data analysis...

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Main Authors: Khafid Ismail, Sucihatiningsih Dian Wisika Prajanti, Widiyanto Widiyanto
Format: Article
Language:English
Published: Universitas Negeri Semarang 2019-05-01
Series:Economics Development Analysis Journal
Online Access:https://journal.unnes.ac.id/sju/index.php/edaj/article/view/31787
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author Khafid Ismail
Sucihatiningsih Dian Wisika Prajanti
Widiyanto Widiyanto
author_facet Khafid Ismail
Sucihatiningsih Dian Wisika Prajanti
Widiyanto Widiyanto
author_sort Khafid Ismail
collection DOAJ
description This study aimed to design priorities of strategies for the development of earthenware craft business in Kasongan Tourism Village, Bantul Regency. To pursue this objective, the method used in this study was qualitative descriptive. Moreover, primary and secondary data were used in the data analysis of this study. The primary data were collected from the results of observation result, interviews, documentation, and questionnaires. Meanwhile, the secondary data were obtained from literatures, articles, journals, and internet websites related to the recent study. The technique of analysis used was Analytical Hierarchy Process (AHP). In this study, there were three criteria analyzed using AHP, namely the government policies, human resources, and institution. The results showed that the most prioritized criterion of the strategies for the development of earthenware craft business in Kasongan Tourism Village was the government policies with the weight value of 65 percent. The next criterion was institution with the weight value of 23 percent, and the last prioritized criterion was human resources with the weight value of 12 percent. From the calculation of AHP through expert choice 11 software, it was known that the results of inconsistency ratio was 0.035, meaning that the answers given by the key persons were consistent.
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spelling doaj.art-0e18c758e1cf462f86eda89a6b8f71b82022-12-22T01:43:09ZengUniversitas Negeri SemarangEconomics Development Analysis Journal2252-65602019-05-018217418810.15294/edaj.v8i2.3178731787Strategies for the Development of Earthenware Craft BusinessKhafid Ismail0Sucihatiningsih Dian Wisika Prajanti1Widiyanto Widiyanto2Economics Education Department, STKIP Nurul Huda SukarajaEconomics of Development Department, Universitas Negeri SemarangEconomics Education Department, Universitas Negeri SemarangThis study aimed to design priorities of strategies for the development of earthenware craft business in Kasongan Tourism Village, Bantul Regency. To pursue this objective, the method used in this study was qualitative descriptive. Moreover, primary and secondary data were used in the data analysis of this study. The primary data were collected from the results of observation result, interviews, documentation, and questionnaires. Meanwhile, the secondary data were obtained from literatures, articles, journals, and internet websites related to the recent study. The technique of analysis used was Analytical Hierarchy Process (AHP). In this study, there were three criteria analyzed using AHP, namely the government policies, human resources, and institution. The results showed that the most prioritized criterion of the strategies for the development of earthenware craft business in Kasongan Tourism Village was the government policies with the weight value of 65 percent. The next criterion was institution with the weight value of 23 percent, and the last prioritized criterion was human resources with the weight value of 12 percent. From the calculation of AHP through expert choice 11 software, it was known that the results of inconsistency ratio was 0.035, meaning that the answers given by the key persons were consistent.https://journal.unnes.ac.id/sju/index.php/edaj/article/view/31787
spellingShingle Khafid Ismail
Sucihatiningsih Dian Wisika Prajanti
Widiyanto Widiyanto
Strategies for the Development of Earthenware Craft Business
Economics Development Analysis Journal
title Strategies for the Development of Earthenware Craft Business
title_full Strategies for the Development of Earthenware Craft Business
title_fullStr Strategies for the Development of Earthenware Craft Business
title_full_unstemmed Strategies for the Development of Earthenware Craft Business
title_short Strategies for the Development of Earthenware Craft Business
title_sort strategies for the development of earthenware craft business
url https://journal.unnes.ac.id/sju/index.php/edaj/article/view/31787
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