STRENGTHENING PERSONAL POSITION IN MODERN RUSSIAN BUSINESS CORRESPONDENCE: POSITIVE AND NEGATIVE ASPECTS

The article analyzes about 150 business letters of correspondence between Russian business partners. We note that the unity of business writing genre is supported at the expense of traditional use of standardized structural elements relating to introductions and endings business letter. However, the...

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Main Author: Eun Yeong Cho
Format: Article
Language:English
Published: Peoples’ Friendship University of Russia (RUDN University) 2016-12-01
Series:Russian Language Studies
Subjects:
Online Access:http://journals.rudn.ru/russian-language-studies/article/view/13479
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author Eun Yeong Cho
author_facet Eun Yeong Cho
author_sort Eun Yeong Cho
collection DOAJ
description The article analyzes about 150 business letters of correspondence between Russian business partners. We note that the unity of business writing genre is supported at the expense of traditional use of standardized structural elements relating to introductions and endings business letter. However, the basic, informative part of the letter, the text of the remain standard only at the level of general structure (ascertaining part and new information); the style of the same vocabulary and syntax is transformed. Changes are associated with the strengthening of position of the author in business correspondence.
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spelling doaj.art-0e1fc39a22a344d7b8533c16ac7ab03a2022-12-22T02:46:27ZengPeoples’ Friendship University of Russia (RUDN University)Russian Language Studies2618-81632618-81712016-12-0101536013478STRENGTHENING PERSONAL POSITION IN MODERN RUSSIAN BUSINESS CORRESPONDENCE: POSITIVE AND NEGATIVE ASPECTSEun Yeong Cho0Российский университет дружбы народовThe article analyzes about 150 business letters of correspondence between Russian business partners. We note that the unity of business writing genre is supported at the expense of traditional use of standardized structural elements relating to introductions and endings business letter. However, the basic, informative part of the letter, the text of the remain standard only at the level of general structure (ascertaining part and new information); the style of the same vocabulary and syntax is transformed. Changes are associated with the strengthening of position of the author in business correspondence.http://journals.rudn.ru/russian-language-studies/article/view/13479официально-деловой стильделовое письмозачинконцовкасоставитель письмаавтор письма
spellingShingle Eun Yeong Cho
STRENGTHENING PERSONAL POSITION IN MODERN RUSSIAN BUSINESS CORRESPONDENCE: POSITIVE AND NEGATIVE ASPECTS
Russian Language Studies
официально-деловой стиль
деловое письмо
зачин
концовка
составитель письма
автор письма
title STRENGTHENING PERSONAL POSITION IN MODERN RUSSIAN BUSINESS CORRESPONDENCE: POSITIVE AND NEGATIVE ASPECTS
title_full STRENGTHENING PERSONAL POSITION IN MODERN RUSSIAN BUSINESS CORRESPONDENCE: POSITIVE AND NEGATIVE ASPECTS
title_fullStr STRENGTHENING PERSONAL POSITION IN MODERN RUSSIAN BUSINESS CORRESPONDENCE: POSITIVE AND NEGATIVE ASPECTS
title_full_unstemmed STRENGTHENING PERSONAL POSITION IN MODERN RUSSIAN BUSINESS CORRESPONDENCE: POSITIVE AND NEGATIVE ASPECTS
title_short STRENGTHENING PERSONAL POSITION IN MODERN RUSSIAN BUSINESS CORRESPONDENCE: POSITIVE AND NEGATIVE ASPECTS
title_sort strengthening personal position in modern russian business correspondence positive and negative aspects
topic официально-деловой стиль
деловое письмо
зачин
концовка
составитель письма
автор письма
url http://journals.rudn.ru/russian-language-studies/article/view/13479
work_keys_str_mv AT eunyeongcho strengtheningpersonalpositioninmodernrussianbusinesscorrespondencepositiveandnegativeaspects