Researching the Complex, Hybrid, and Liminal Nature of Contemporary Promotional Cultures

This thematic issue invited submissions that address the challenges of researching the complex, hybrid, and liminal nature of promotional cultures and the published articles include studies which reflect on the structures, technologies, agents, representations, effects, and ethics of promotion. They...

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Main Authors: Ian Somerville, Lee Edwards
Format: Article
Language:English
Published: Cogitatio 2021-08-01
Series:Media and Communication
Subjects:
Online Access:https://www.cogitatiopress.com/mediaandcommunication/article/view/4539
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author Ian Somerville
Lee Edwards
author_facet Ian Somerville
Lee Edwards
author_sort Ian Somerville
collection DOAJ
description This thematic issue invited submissions that address the challenges of researching the complex, hybrid, and liminal nature of promotional cultures and the published articles include studies which reflect on the structures, technologies, agents, representations, effects, and ethics of promotion. They are united by a central question: What strategies do we use to explore and attempt to understand the assemblages of technologies, texts, networks, and actors in contemporary promotion? We hope the collection of perspectives gathered here help to address the challenges of researching the digital, excavating promotional ideologies, confronting professions, engaging audiences through academic work, and confronting the risks and realities of research that can equally promote change or speak into a vacuum.
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spelling doaj.art-0e288f97468f46939b967c5fd4fdfc5d2022-12-22T00:51:07ZengCogitatioMedia and Communication2183-24392021-08-01939710010.17645/mac.v9i3.45392093Researching the Complex, Hybrid, and Liminal Nature of Contemporary Promotional CulturesIan Somerville0Lee Edwards1School of Media, Communication and Sociology, University of Leicester, UKDepartment of Media and Communications, London School of Economics and Political Science, UKThis thematic issue invited submissions that address the challenges of researching the complex, hybrid, and liminal nature of promotional cultures and the published articles include studies which reflect on the structures, technologies, agents, representations, effects, and ethics of promotion. They are united by a central question: What strategies do we use to explore and attempt to understand the assemblages of technologies, texts, networks, and actors in contemporary promotion? We hope the collection of perspectives gathered here help to address the challenges of researching the digital, excavating promotional ideologies, confronting professions, engaging audiences through academic work, and confronting the risks and realities of research that can equally promote change or speak into a vacuum.https://www.cogitatiopress.com/mediaandcommunication/article/view/4539complexityhybridityliminalitypromotional culturespromotional ethics
spellingShingle Ian Somerville
Lee Edwards
Researching the Complex, Hybrid, and Liminal Nature of Contemporary Promotional Cultures
Media and Communication
complexity
hybridity
liminality
promotional cultures
promotional ethics
title Researching the Complex, Hybrid, and Liminal Nature of Contemporary Promotional Cultures
title_full Researching the Complex, Hybrid, and Liminal Nature of Contemporary Promotional Cultures
title_fullStr Researching the Complex, Hybrid, and Liminal Nature of Contemporary Promotional Cultures
title_full_unstemmed Researching the Complex, Hybrid, and Liminal Nature of Contemporary Promotional Cultures
title_short Researching the Complex, Hybrid, and Liminal Nature of Contemporary Promotional Cultures
title_sort researching the complex hybrid and liminal nature of contemporary promotional cultures
topic complexity
hybridity
liminality
promotional cultures
promotional ethics
url https://www.cogitatiopress.com/mediaandcommunication/article/view/4539
work_keys_str_mv AT iansomerville researchingthecomplexhybridandliminalnatureofcontemporarypromotionalcultures
AT leeedwards researchingthecomplexhybridandliminalnatureofcontemporarypromotionalcultures