Managers' Perceptions of the Impact of Cultural Differences on the Process of Internationalization of Polish Companies

A large sector of researchers in the International Business field, along with those in other fields (such as International Marketing and International Management), have dedicated themselves to research involving the reliability, applicability and generalizability of the psychic distance phenomenon.T...

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Main Authors: Aleksandra Olejnik Nizielska, Jorma Larimo
Format: Article
Language:English
Published: University of Miskolc 2015-12-01
Series:Theory, Methodology, Practice
Subjects:
Online Access:https://doi.org/10.18096/TMP.2015.02.05
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author Aleksandra Olejnik Nizielska
Jorma Larimo
author_facet Aleksandra Olejnik Nizielska
Jorma Larimo
author_sort Aleksandra Olejnik Nizielska
collection DOAJ
description A large sector of researchers in the International Business field, along with those in other fields (such as International Marketing and International Management), have dedicated themselves to research involving the reliability, applicability and generalizability of the psychic distance phenomenon.This construct has an influence on theinternationalization of companies. The aim of the article is to present qualitative research results on managers’ perceptions of the importance of one of the psychic distance stimuli, namely cultural differences,in the process of internationalization of companies. In the theoretical section of the article, the definition and operationalization of psychic distance and different stimuli of this construct are described.Particular consideration is dedicated tocultural differences. The second part of the article focuseson the research background.In the third part of the article, the importance of the differences in culture in the process ofinternationalization isevaluated. The article presents the respondents’ opinions on the significance of cultural values and practices, differences in religion and differences in languages in managers’ decisions on internationalization. The authorsfocus on the impact of cultural differences on the choice of directions of foreign expansion, market entry strategies, the amount of foreign expansion markets, the pace of internationalization as well as the value of sales and capital engagement abroad.
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spelling doaj.art-0e366e5f1b074d818ea3ddd2583975092023-05-30T11:48:53ZengUniversity of MiskolcTheory, Methodology, Practice1589-34132415-98832015-12-0111023760Managers' Perceptions of the Impact of Cultural Differences on the Process of Internationalization of Polish Companies Aleksandra Olejnik Nizielska 0Jorma Larimo 1University of Economics in Katowice University of Vaasa A large sector of researchers in the International Business field, along with those in other fields (such as International Marketing and International Management), have dedicated themselves to research involving the reliability, applicability and generalizability of the psychic distance phenomenon.This construct has an influence on theinternationalization of companies. The aim of the article is to present qualitative research results on managers’ perceptions of the importance of one of the psychic distance stimuli, namely cultural differences,in the process of internationalization of companies. In the theoretical section of the article, the definition and operationalization of psychic distance and different stimuli of this construct are described.Particular consideration is dedicated tocultural differences. The second part of the article focuseson the research background.In the third part of the article, the importance of the differences in culture in the process ofinternationalization isevaluated. The article presents the respondents’ opinions on the significance of cultural values and practices, differences in religion and differences in languages in managers’ decisions on internationalization. The authorsfocus on the impact of cultural differences on the choice of directions of foreign expansion, market entry strategies, the amount of foreign expansion markets, the pace of internationalization as well as the value of sales and capital engagement abroad.https://doi.org/10.18096/TMP.2015.02.05 psychic distancecultural differencesinternationalizationqualitative research
spellingShingle Aleksandra Olejnik Nizielska
Jorma Larimo
Managers' Perceptions of the Impact of Cultural Differences on the Process of Internationalization of Polish Companies
Theory, Methodology, Practice
psychic distance
cultural differences
internationalization
qualitative research
title Managers' Perceptions of the Impact of Cultural Differences on the Process of Internationalization of Polish Companies
title_full Managers' Perceptions of the Impact of Cultural Differences on the Process of Internationalization of Polish Companies
title_fullStr Managers' Perceptions of the Impact of Cultural Differences on the Process of Internationalization of Polish Companies
title_full_unstemmed Managers' Perceptions of the Impact of Cultural Differences on the Process of Internationalization of Polish Companies
title_short Managers' Perceptions of the Impact of Cultural Differences on the Process of Internationalization of Polish Companies
title_sort managers perceptions of the impact of cultural differences on the process of internationalization of polish companies
topic psychic distance
cultural differences
internationalization
qualitative research
url https://doi.org/10.18096/TMP.2015.02.05
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