Globalization VS Internationalization for Entrepreneurs
In an article in the Harvard Business Review Theodore Levitt published The Globalization of Markets. Business activities across the country after it became a very interesting topic of study for both academics and practitioners. This topic has become so phenomenal because his arguments about globaliz...
Main Author: | |
---|---|
Format: | Article |
Language: | English |
Published: |
Bina Nusantara University
2011-05-01
|
Series: | Binus Business Review |
Subjects: | |
Online Access: | https://journal.binus.ac.id/index.php/BBR/article/view/1136 |