| Summary: | Abstract This study aimed to examine the nutritional value of beet biscuits and the trends in their consumption and marketing. Currently, adults, adolescents and children consume this vegetable without the intervention of any industrial process. To determine the nutritional value of beet biscuits, information from existing research was sought for a detailed comparison of the beet cookie and the stuffed and festival cookies. Based on these analyses, it was concluded that beet cookies have a considerable nutritional value, which provides important health benefits to the people who consume them. Nowadays, the desire to maintain a healthy diet is a trend, due to the risk of illnesses derived from inappropriate eating habits. The biscuit industry was analyzed, showing a growing trend in the marketing of biscuits. The main competitive advantage of beets is the vitamins they offer.
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