Part Meat and Part Plant: Are Hybrid Meat Products Fad or Future?
There is a growing interest in flexitarian diets, which has resulted in the commercialisation of new hybrid meat products, containing both meat and plant-based ingredients. Consumer attitudes towards hybrid meat products have not been explored, and it is not clear which factors could affect the succ...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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MDPI AG
2020-12-01
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| Series: | Foods |
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| Online Access: | https://www.mdpi.com/2304-8158/9/12/1888 |
| _version_ | 1797544317671178240 |
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| author | Simona Grasso Sylvia Jaworska |
| author_facet | Simona Grasso Sylvia Jaworska |
| author_sort | Simona Grasso |
| collection | DOAJ |
| description | There is a growing interest in flexitarian diets, which has resulted in the commercialisation of new hybrid meat products, containing both meat and plant-based ingredients. Consumer attitudes towards hybrid meat products have not been explored, and it is not clear which factors could affect the success of such products. This study is the first to overview of the UK hybrid meat product market and to explore consumer’s attitudes towards hybrid meat products in 201 online reviews, using tools and techniques of corpus linguistics (language analysis). In the positive reviews, consumers emphasised the taste dimension of the hybrid meat products, seeing them as healthier options with good texture and easy to prepare. The negative reviews related to the poor sensory quality and not to the concept of hybridity itself. Using a multidisciplinary approach, our findings revealed valuable insights into consumer attitudes and highlighted factors to consider to market new hybrid meat products effectively. |
| first_indexed | 2024-03-10T13:58:45Z |
| format | Article |
| id | doaj.art-0e4d4a07a1734c4b9a6a3eec71d766ca |
| institution | Directory Open Access Journal |
| issn | 2304-8158 |
| language | English |
| last_indexed | 2024-03-10T13:58:45Z |
| publishDate | 2020-12-01 |
| publisher | MDPI AG |
| record_format | Article |
| series | Foods |
| spelling | doaj.art-0e4d4a07a1734c4b9a6a3eec71d766ca2023-11-21T01:21:12ZengMDPI AGFoods2304-81582020-12-01912188810.3390/foods9121888Part Meat and Part Plant: Are Hybrid Meat Products Fad or Future?Simona Grasso0Sylvia Jaworska1Institute of Food, Nutrition and Health (IFNH), School of Agriculture Policy and Development, University of Reading, Reading RG6 6EU, UKDepartment of English Language and Applied Linguistics, University of Reading, Reading RG6 6AH, UKThere is a growing interest in flexitarian diets, which has resulted in the commercialisation of new hybrid meat products, containing both meat and plant-based ingredients. Consumer attitudes towards hybrid meat products have not been explored, and it is not clear which factors could affect the success of such products. This study is the first to overview of the UK hybrid meat product market and to explore consumer’s attitudes towards hybrid meat products in 201 online reviews, using tools and techniques of corpus linguistics (language analysis). In the positive reviews, consumers emphasised the taste dimension of the hybrid meat products, seeing them as healthier options with good texture and easy to prepare. The negative reviews related to the poor sensory quality and not to the concept of hybridity itself. Using a multidisciplinary approach, our findings revealed valuable insights into consumer attitudes and highlighted factors to consider to market new hybrid meat products effectively.https://www.mdpi.com/2304-8158/9/12/1888meat productconsumersflexitarianismcorpus linguisticsonline product reviews |
| spellingShingle | Simona Grasso Sylvia Jaworska Part Meat and Part Plant: Are Hybrid Meat Products Fad or Future? Foods meat product consumers flexitarianism corpus linguistics online product reviews |
| title | Part Meat and Part Plant: Are Hybrid Meat Products Fad or Future? |
| title_full | Part Meat and Part Plant: Are Hybrid Meat Products Fad or Future? |
| title_fullStr | Part Meat and Part Plant: Are Hybrid Meat Products Fad or Future? |
| title_full_unstemmed | Part Meat and Part Plant: Are Hybrid Meat Products Fad or Future? |
| title_short | Part Meat and Part Plant: Are Hybrid Meat Products Fad or Future? |
| title_sort | part meat and part plant are hybrid meat products fad or future |
| topic | meat product consumers flexitarianism corpus linguistics online product reviews |
| url | https://www.mdpi.com/2304-8158/9/12/1888 |
| work_keys_str_mv | AT simonagrasso partmeatandpartplantarehybridmeatproductsfadorfuture AT sylviajaworska partmeatandpartplantarehybridmeatproductsfadorfuture |