Strategi Bisnis Perusahaan Perdagangan di Indonesia: Studi Kasus Pada PT Robotaqua Indonesia
Trading companies concentrate heavily on profiting from the way the company operates. PT Robotaqua Indonesia is one of the air purifier traders in Indonesia. Since the last two years, business performance has decreased. The purpose of this research is to evaluate the strengths, weaknesses, opportuni...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | Indonesian |
| Published: |
Bogor Agricultural University
2022-06-01
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| Series: | Jurnal Aplikasi Bisnis dan Manajemen |
| Online Access: | https://journal.ipb.ac.id/index.php/jabm/article/view/41421 |
| _version_ | 1797835721925459968 |
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| author | Priyo Kus Ambodo Aji Hermawan Kirbrandoko Adhitya Rahmana |
| author_facet | Priyo Kus Ambodo Aji Hermawan Kirbrandoko Adhitya Rahmana |
| author_sort | Priyo Kus Ambodo |
| collection | DOAJ |
| description | Trading companies concentrate heavily on profiting from the way the company operates. PT Robotaqua Indonesia is one of the air purifier traders in Indonesia. Since the last two years, business performance has decreased. The purpose of this research is to evaluate the strengths, weaknesses, opportunities, and threats that exist in the business environment of PT Robotaqua Indonesia, to formulate a business strategy that can be carried out by PT Robotaqua Indonesia, to determine recommendation of strategic priorities based on key criteria made by the company. The research was conducted descriptively with the SWOT analysis method and AHP analysis. The results showed 11 alternative strategies based on the condition of the relationship between strengths, weaknesses, opportunities, and threats. As a strategic priority that must be carried out by the company, there are 5 strategies which include increasing the efficiency and effectiveness of inventory management, continuously updating import licensing, increasing sales incentives, developing market segments, and improving after-sales service.
Keywords: SWOT Analysis, competitiveness, trading companies, business strategy, AHP |
| first_indexed | 2024-04-09T14:57:06Z |
| format | Article |
| id | doaj.art-0e5ab242792d4e61996d059c9da1bdcc |
| institution | Directory Open Access Journal |
| issn | 2528-5149 2460-7819 |
| language | Indonesian |
| last_indexed | 2024-04-09T14:57:06Z |
| publishDate | 2022-06-01 |
| publisher | Bogor Agricultural University |
| record_format | Article |
| series | Jurnal Aplikasi Bisnis dan Manajemen |
| spelling | doaj.art-0e5ab242792d4e61996d059c9da1bdcc2023-05-02T01:07:11ZindBogor Agricultural UniversityJurnal Aplikasi Bisnis dan Manajemen2528-51492460-78192022-06-018264364310.17358/jabm.8.2.64341421Strategi Bisnis Perusahaan Perdagangan di Indonesia: Studi Kasus Pada PT Robotaqua IndonesiaPriyo Kus Ambodo0Aji Hermawan1Kirbrandoko2Adhitya Rahmana3School of Business, IPB University, IndonesiaSchool of Business, IPB University, IndonesiaSchool of Business, IPB University, IndonesiaSchool of Business, IPB University, IndonesiaTrading companies concentrate heavily on profiting from the way the company operates. PT Robotaqua Indonesia is one of the air purifier traders in Indonesia. Since the last two years, business performance has decreased. The purpose of this research is to evaluate the strengths, weaknesses, opportunities, and threats that exist in the business environment of PT Robotaqua Indonesia, to formulate a business strategy that can be carried out by PT Robotaqua Indonesia, to determine recommendation of strategic priorities based on key criteria made by the company. The research was conducted descriptively with the SWOT analysis method and AHP analysis. The results showed 11 alternative strategies based on the condition of the relationship between strengths, weaknesses, opportunities, and threats. As a strategic priority that must be carried out by the company, there are 5 strategies which include increasing the efficiency and effectiveness of inventory management, continuously updating import licensing, increasing sales incentives, developing market segments, and improving after-sales service. Keywords: SWOT Analysis, competitiveness, trading companies, business strategy, AHPhttps://journal.ipb.ac.id/index.php/jabm/article/view/41421 |
| spellingShingle | Priyo Kus Ambodo Aji Hermawan Kirbrandoko Adhitya Rahmana Strategi Bisnis Perusahaan Perdagangan di Indonesia: Studi Kasus Pada PT Robotaqua Indonesia Jurnal Aplikasi Bisnis dan Manajemen |
| title | Strategi Bisnis Perusahaan Perdagangan di Indonesia: Studi Kasus Pada PT Robotaqua Indonesia |
| title_full | Strategi Bisnis Perusahaan Perdagangan di Indonesia: Studi Kasus Pada PT Robotaqua Indonesia |
| title_fullStr | Strategi Bisnis Perusahaan Perdagangan di Indonesia: Studi Kasus Pada PT Robotaqua Indonesia |
| title_full_unstemmed | Strategi Bisnis Perusahaan Perdagangan di Indonesia: Studi Kasus Pada PT Robotaqua Indonesia |
| title_short | Strategi Bisnis Perusahaan Perdagangan di Indonesia: Studi Kasus Pada PT Robotaqua Indonesia |
| title_sort | strategi bisnis perusahaan perdagangan di indonesia studi kasus pada pt robotaqua indonesia |
| url | https://journal.ipb.ac.id/index.php/jabm/article/view/41421 |
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